Tag Archives: product

Serendipity in New Product Development

Three types of serendipity: how do these apply to product discoveries as opposed to scientific ones?

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Segmenting Storm

How user interviews led to a new segmentation of a market.

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Pricing

An effectivus view on seven pricing strategies

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Apple differentiates the iPad

You can take a feature too far.

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Samsung Tic Toc

The first ‘most stupid’ product award of 2010 goes to…

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