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	<link>http://effectivus.com</link>
	<description>helping technology companies create products that delight</description>
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		<title>Listening versus envisioning</title>
		<link>http://effectivus.com/2011/02/listening-versus-envisioning/</link>
		<comments>http://effectivus.com/2011/02/listening-versus-envisioning/#comments</comments>
		<pubDate>Fri, 11 Feb 2011 15:24:11 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[listen]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[product definition]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1798</guid>
		<description><![CDATA[Why polarized choices about how to create great products are just wrong. <a href="http://effectivus.com/2011/02/listening-versus-envisioning/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Are you thinking what I’m thinking?</title>
		<link>http://effectivus.com/2010/12/are-you-thinking-what-i%e2%80%99m-thinking/</link>
		<comments>http://effectivus.com/2010/12/are-you-thinking-what-i%e2%80%99m-thinking/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 12:00:34 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[listen]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[product management]]></category>
		<category><![CDATA[users]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1260</guid>
		<description><![CDATA[Good story telling couples the listener and storyteller’s neural activity <a href="http://effectivus.com/2010/12/are-you-thinking-what-i%e2%80%99m-thinking/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>effectivus new product process</title>
		<link>http://effectivus.com/2010/12/effectivus-new-product-process/</link>
		<comments>http://effectivus.com/2010/12/effectivus-new-product-process/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 10:55:41 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[what I do]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[how we work]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1246</guid>
		<description><![CDATA[How effectivus uses an agile and iterative process to help organisations create new and innovative products <a href="http://effectivus.com/2010/12/effectivus-new-product-process/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Crossing a Stormy Chasm</title>
		<link>http://effectivus.com/2010/09/crossing-a-stormy-chasm/</link>
		<comments>http://effectivus.com/2010/09/crossing-a-stormy-chasm/#comments</comments>
		<pubDate>Thu, 23 Sep 2010 11:00:10 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[past glories]]></category>
		<category><![CDATA[chasm]]></category>
		<category><![CDATA[go to market]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[projects]]></category>
		<category><![CDATA[users]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1187</guid>
		<description><![CDATA[Testing STORM with the wider market <a href="http://effectivus.com/2010/09/crossing-a-stormy-chasm/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Preposterous procurement</title>
		<link>http://effectivus.com/2010/09/preposterous-procurement/</link>
		<comments>http://effectivus.com/2010/09/preposterous-procurement/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 12:15:57 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[listen]]></category>
		<category><![CDATA[lying]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[product marketing]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1177</guid>
		<description><![CDATA[Does the procurement process block innovation and competition? <a href="http://effectivus.com/2010/09/preposterous-procurement/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Cold-Cuppa Checklists</title>
		<link>http://effectivus.com/2010/06/cold-cuppa-checklists-2/</link>
		<comments>http://effectivus.com/2010/06/cold-cuppa-checklists-2/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 15:00:09 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[create]]></category>
		<category><![CDATA[Book review]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1149</guid>
		<description><![CDATA[Book review of Atul Gawande’s ‘The Checklist Manifesto’ <a href="http://effectivus.com/2010/06/cold-cuppa-checklists-2/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Early Adopter Gullibility Curve</title>
		<link>http://effectivus.com/2010/03/the-early-adopter-gullibility-curve/</link>
		<comments>http://effectivus.com/2010/03/the-early-adopter-gullibility-curve/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 11:00:41 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[inform]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[lifecycle]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[product management]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1040</guid>
		<description><![CDATA[What does the mythical kill switch tell us about consumer adoption? <a href="http://effectivus.com/2010/03/the-early-adopter-gullibility-curve/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>We don’t make that sort of product here</title>
		<link>http://effectivus.com/2009/10/we-don%e2%80%99t-make-that-sort-of-product-here/</link>
		<comments>http://effectivus.com/2009/10/we-don%e2%80%99t-make-that-sort-of-product-here/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 19:45:28 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[product definition]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=896</guid>
		<description><![CDATA[How companies turn their back on gold plated commercial opportunities <a href="http://effectivus.com/2009/10/we-don%e2%80%99t-make-that-sort-of-product-here/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2009/10/we-don%e2%80%99t-make-that-sort-of-product-here/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>What is a product specification?</title>
		<link>http://effectivus.com/2009/08/what-is-a-product-specification/</link>
		<comments>http://effectivus.com/2009/08/what-is-a-product-specification/#comments</comments>
		<pubDate>Sat, 15 Aug 2009 13:31:46 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[create]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[product definition]]></category>
		<category><![CDATA[specification]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=840</guid>
		<description><![CDATA[No product specification survives first contact with the user <a href="http://effectivus.com/2009/08/what-is-a-product-specification/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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