Tag Archives: process

Cold-Cuppa Checklists

Book review of Atul Gawande’s ‘The Checklist Manifesto’

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The Early Adopter Gullibility Curve

What does the mythical kill switch tell us about consumer adoption?

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We don’t make that sort of product here

How companies turn their back on gold plated commercial opportunities

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What is a product specification?

No product specification survives first contact with the user

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