Tag Archives: process

Listening versus envisioning

Why polarized choices about how to create great products are just wrong. More →

Good story telling couples the listener and storyteller’s neural activity More →

How effectivus uses an agile and iterative process to help organisations create new and innovative products More →

Testing STORM with the wider market More →

Does the procurement process block innovation and competition? More →

Book review of Atul Gawande’s ‘The Checklist Manifesto’ More →

What does the mythical kill switch tell us about consumer adoption? More →

How companies turn their back on gold plated commercial opportunities More →

No product specification survives first contact with the user More →