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	<title>effectivus.com &#187; MBA</title>
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	<link>http://effectivus.com</link>
	<description>helping technology companies create products that delight</description>
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		<title>A Terrae Filius for Management Gurus</title>
		<link>http://effectivus.com/2011/05/a-terrae-filius-for-management-gurus/</link>
		<comments>http://effectivus.com/2011/05/a-terrae-filius-for-management-gurus/#comments</comments>
		<pubDate>Mon, 09 May 2011 20:12:58 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[opinions]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[MBA]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1935</guid>
		<description><![CDATA[A court jester to burst the egos of the management gurus. <a href="http://effectivus.com/2011/05/a-terrae-filius-for-management-gurus/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>You’ll never challenge your commitment</title>
		<link>http://effectivus.com/2011/03/you%e2%80%99ll-never-challenge-your-commitment/</link>
		<comments>http://effectivus.com/2011/03/you%e2%80%99ll-never-challenge-your-commitment/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 17:41:06 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[create]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[iconoclast]]></category>
		<category><![CDATA[MBA]]></category>
		<category><![CDATA[product definition]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1866</guid>
		<description><![CDATA[Why, when you need a nudge out of the status quo, you need a really big shove. <a href="http://effectivus.com/2011/03/you%e2%80%99ll-never-challenge-your-commitment/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Your strategy is in your DNA</title>
		<link>http://effectivus.com/2010/11/your-strategy-is-in-your-dna/</link>
		<comments>http://effectivus.com/2010/11/your-strategy-is-in-your-dna/#comments</comments>
		<pubDate>Fri, 19 Nov 2010 12:15:51 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[DNA]]></category>
		<category><![CDATA[MBA]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1239</guid>
		<description><![CDATA[The first step of strategic planning is accepting who you are <a href="http://effectivus.com/2010/11/your-strategy-is-in-your-dna/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>4</slash:comments>
		</item>
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		<title>The Management Myth</title>
		<link>http://effectivus.com/2010/11/the-management-myth-2/</link>
		<comments>http://effectivus.com/2010/11/the-management-myth-2/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 12:13:09 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[book review]]></category>
		<category><![CDATA[Book review]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[futurology]]></category>
		<category><![CDATA[MBA]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1230</guid>
		<description><![CDATA[Matthew Stewart’s methodical destruction of management theory, and why all management books need a health warning. <a href="http://effectivus.com/2010/11/the-management-myth-2/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Projecting simplicity</title>
		<link>http://effectivus.com/2010/10/projecting-simplicity/</link>
		<comments>http://effectivus.com/2010/10/projecting-simplicity/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 12:15:05 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[MBA]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1195</guid>
		<description><![CDATA[Strategy models and frameworks hide the complexity that we wrestled with <a href="http://effectivus.com/2010/10/projecting-simplicity/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Going ‘Off-Strategy’</title>
		<link>http://effectivus.com/2010/08/going-%e2%80%98off-strategy%e2%80%99/</link>
		<comments>http://effectivus.com/2010/08/going-%e2%80%98off-strategy%e2%80%99/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 16:07:21 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[MBA]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1169</guid>
		<description><![CDATA[Why your optimal strategy may be sub-optimal <a href="http://effectivus.com/2010/08/going-%e2%80%98off-strategy%e2%80%99/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pricing</title>
		<link>http://effectivus.com/2010/03/pricing/</link>
		<comments>http://effectivus.com/2010/03/pricing/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 13:20:21 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[inform]]></category>
		<category><![CDATA[go to market]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[MBA]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1000</guid>
		<description><![CDATA[An effectivus view on seven pricing strategies <a href="http://effectivus.com/2010/03/pricing/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>3</slash:comments>
		</item>
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		<title>What the Dog Saw</title>
		<link>http://effectivus.com/2010/02/what-the-dog-saw/</link>
		<comments>http://effectivus.com/2010/02/what-the-dog-saw/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 13:21:57 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[book review]]></category>
		<category><![CDATA[Book review]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[MBA]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=984</guid>
		<description><![CDATA[A review of Malcolm Gladwell’s book <a href="http://effectivus.com/2010/02/what-the-dog-saw/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2010/02/what-the-dog-saw/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A (very) long adoption curve</title>
		<link>http://effectivus.com/2009/12/a-very-long-adoption-curve/</link>
		<comments>http://effectivus.com/2009/12/a-very-long-adoption-curve/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 11:15:53 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[lifecycle]]></category>
		<category><![CDATA[MBA]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=932</guid>
		<description><![CDATA[How some technologies, however appealing, appear to take forever to be adopted by consumers. <a href="http://effectivus.com/2009/12/a-very-long-adoption-curve/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2009/12/a-very-long-adoption-curve/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Get Lucky</title>
		<link>http://effectivus.com/2009/11/get-lucky/</link>
		<comments>http://effectivus.com/2009/11/get-lucky/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 14:00:11 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[create]]></category>
		<category><![CDATA[luck]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[MBA]]></category>
		<category><![CDATA[mentoring]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=906</guid>
		<description><![CDATA[Chance is highly underrated by the management gurus, I wonder why? <a href="http://effectivus.com/2009/11/get-lucky/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
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