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	<title>effectivus.com &#187; Matador</title>
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	<description>helping technology companies create products that delight</description>
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		<title>Remember Parallax Software?</title>
		<link>http://effectivus.com/2010/03/remember-parallax-software/</link>
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		<pubDate>Mon, 08 Mar 2010 09:04:23 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[past glories]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[Matador]]></category>
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		<description><![CDATA[Old time memories for old time digital artists <a href="http://effectivus.com/2010/03/remember-parallax-software/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Make the tough stuff look simple</title>
		<link>http://effectivus.com/2010/01/make-the-tough-stuff-look-simple/</link>
		<comments>http://effectivus.com/2010/01/make-the-tough-stuff-look-simple/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 10:54:58 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[create]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[FX]]></category>
		<category><![CDATA[Matador]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[product management]]></category>

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		<description><![CDATA[How technologies, like special effects and small children, should hide their light under a bushel. <a href="http://effectivus.com/2010/01/make-the-tough-stuff-look-simple/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Give it a (code)name</title>
		<link>http://effectivus.com/2009/07/give-it-a-codename/</link>
		<comments>http://effectivus.com/2009/07/give-it-a-codename/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 16:51:16 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[Matador]]></category>
		<category><![CDATA[product management]]></category>
		<category><![CDATA[vision]]></category>

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		<description><![CDATA[The importance of naming new concepts and product ideas <a href="http://effectivus.com/2009/07/give-it-a-codename/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Tell me a story</title>
		<link>http://effectivus.com/2009/05/tell-me-a-story/</link>
		<comments>http://effectivus.com/2009/05/tell-me-a-story/#comments</comments>
		<pubDate>Fri, 29 May 2009 15:00:25 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[inform]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[Matador]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[product definition]]></category>
		<category><![CDATA[users]]></category>

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		<description><![CDATA[Customer stories that get your team into the mind of the customer <a href="http://effectivus.com/2009/05/tell-me-a-story/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Matador</title>
		<link>http://effectivus.com/2009/04/matador/</link>
		<comments>http://effectivus.com/2009/04/matador/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 14:31:49 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[past glories]]></category>
		<category><![CDATA[Matador]]></category>
		<category><![CDATA[product]]></category>
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		<description><![CDATA[Matador was an innovative paint and 2D animation software package for the television and film industries. <a href="http://effectivus.com/2009/04/matador/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>What did you do in the last recession, Daddy?</title>
		<link>http://effectivus.com/2009/02/what-did-you-do-in-the-last-recession-daddy/</link>
		<comments>http://effectivus.com/2009/02/what-did-you-do-in-the-last-recession-daddy/#comments</comments>
		<pubDate>Sat, 14 Feb 2009 10:48:49 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[past glories]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Matador]]></category>
		<category><![CDATA[mentoring]]></category>
		<category><![CDATA[product]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=313</guid>
		<description><![CDATA[Some of us have been here before.  Dire economic figures, redundancies, turmoil and opportunity.  Yes, that's right; opportunity. <a href="http://effectivus.com/2009/02/what-did-you-do-in-the-last-recession-daddy/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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