<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>effectivus.com &#187; markets</title>
	<atom:link href="http://effectivus.com/tag/markets/feed/" rel="self" type="application/rss+xml" />
	<link>http://effectivus.com</link>
	<description>helping technology companies create products that delight</description>
	<lastBuildDate>Mon, 09 Jan 2012 11:29:19 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Is the US Post industry dead?</title>
		<link>http://effectivus.com/2011/05/is-the-us-post-industry-dead/</link>
		<comments>http://effectivus.com/2011/05/is-the-us-post-industry-dead/#comments</comments>
		<pubDate>Fri, 13 May 2011 13:38:53 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[listen]]></category>
		<category><![CDATA[markets]]></category>
		<category><![CDATA[product management]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[users]]></category>
		<category><![CDATA[vision]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1947</guid>
		<description><![CDATA[A recent Wall Street Journal article rattles the US broadcast industry <a href="http://effectivus.com/2011/05/is-the-us-post-industry-dead/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2011/05/is-the-us-post-industry-dead/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Segmenting Storm</title>
		<link>http://effectivus.com/2010/06/segmenting-storm/</link>
		<comments>http://effectivus.com/2010/06/segmenting-storm/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 13:20:51 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[past glories]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[markets]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[projects]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1128</guid>
		<description><![CDATA[How user interviews led to a new segmentation of a market. <a href="http://effectivus.com/2010/06/segmenting-storm/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2010/06/segmenting-storm/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>A Sense of Perspective</title>
		<link>http://effectivus.com/2010/04/a-sense-of-perspective/</link>
		<comments>http://effectivus.com/2010/04/a-sense-of-perspective/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 18:24:26 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[markets]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[vision]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1069</guid>
		<description><![CDATA[The benefits, or otherwise, of having an intimate knowledge of an industry. <a href="http://effectivus.com/2010/04/a-sense-of-perspective/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2010/04/a-sense-of-perspective/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Has Dyson lost his way?</title>
		<link>http://effectivus.com/2009/10/has-dyson-lost-his-way/</link>
		<comments>http://effectivus.com/2009/10/has-dyson-lost-his-way/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 16:38:33 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[markets]]></category>
		<category><![CDATA[product management]]></category>
		<category><![CDATA[users]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=887</guid>
		<description><![CDATA[Fulfilling unmet needs is not enough <a href="http://effectivus.com/2009/10/has-dyson-lost-his-way/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2009/10/has-dyson-lost-his-way/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>The Tyranny of the Served Market</title>
		<link>http://effectivus.com/2009/09/the-tyranny-of-the-served-market/</link>
		<comments>http://effectivus.com/2009/09/the-tyranny-of-the-served-market/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 14:59:28 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[markets]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=859</guid>
		<description><![CDATA[The problem of growing beyond your established market for SMEs <a href="http://effectivus.com/2009/09/the-tyranny-of-the-served-market/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2009/09/the-tyranny-of-the-served-market/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>First-Mover Advantage or Winner’s Curse?</title>
		<link>http://effectivus.com/2009/02/first-mover-advantage-or-winner%e2%80%99s-curse/</link>
		<comments>http://effectivus.com/2009/02/first-mover-advantage-or-winner%e2%80%99s-curse/#comments</comments>
		<pubDate>Sat, 14 Feb 2009 05:51:19 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[markets]]></category>
		<category><![CDATA[mentoring]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=335</guid>
		<description><![CDATA[Could it be that silver is a bigger prize than gold? <a href="http://effectivus.com/2009/02/first-mover-advantage-or-winner%e2%80%99s-curse/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2009/02/first-mover-advantage-or-winner%e2%80%99s-curse/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Be Careful What You Wish For…</title>
		<link>http://effectivus.com/2009/01/be-careful-what-you-wish-for/</link>
		<comments>http://effectivus.com/2009/01/be-careful-what-you-wish-for/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 08:30:21 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[markets]]></category>

		<guid isPermaLink="false">http://blog.effectivus.com.s58998.gridserver.com/?p=19</guid>
		<description><![CDATA[...or why the most obvious questions are oft ignored <a href="http://effectivus.com/2009/01/be-careful-what-you-wish-for/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2009/01/be-careful-what-you-wish-for/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Does Your Product Really Do?</title>
		<link>http://effectivus.com/2009/01/what-does-your-product-really-do/</link>
		<comments>http://effectivus.com/2009/01/what-does-your-product-really-do/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 09:40:44 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[inform]]></category>
		<category><![CDATA[markets]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[product marketing]]></category>

		<guid isPermaLink="false">http://blog.effectivus.com/?p=184</guid>
		<description><![CDATA[The old sales adage of “you are not selling drills, you are selling holes” is good to remember, sadly few of us do <a href="http://effectivus.com/2009/01/what-does-your-product-really-do/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2009/01/what-does-your-product-really-do/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

