Tag Archives: marketing

Pricing

By Chris | March 8, 2010

An effectivus view on seven pricing strategies

Posted in go to market | Also tagged , , , | 2 Comments

Barriers to adoption

By Chris | February 25, 2010

Why the benefits of innovation are not necessarily enough to overcome the barriers to adoption

Posted in product definition | Also tagged , , | 3 Comments

What the Dog Saw

By Chris | February 23, 2010

A review of Malcolm Gladwell’s book

Posted in promotion | Also tagged , , | Leave a comment

Santa’s Hype Cycle

By Chris | December 16, 2009

A seasonal cautionary fairytale for technology companies in five lessons

Posted in product marketing | Also tagged , | Leave a comment

Rotten to the core?

By Chris | November 17, 2009

Is Apple about to breach its psychological customer contract?

Posted in strategy | Also tagged , , | 7 Comments