<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>effectivus.com &#187; marketing</title>
	<atom:link href="http://effectivus.com/tag/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://effectivus.com</link>
	<description>helping technology companies create products that delight</description>
	<lastBuildDate>Mon, 09 Jan 2012 11:29:19 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Influence</title>
		<link>http://effectivus.com/2011/04/influence-2/</link>
		<comments>http://effectivus.com/2011/04/influence-2/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 13:53:19 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[inform]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[product marketing]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1919</guid>
		<description><![CDATA[Gain it, use it, spot it and defend against it. <a href="http://effectivus.com/2011/04/influence-2/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2011/04/influence-2/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Segmenting Storm</title>
		<link>http://effectivus.com/2010/06/segmenting-storm/</link>
		<comments>http://effectivus.com/2010/06/segmenting-storm/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 13:20:51 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[past glories]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[markets]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[projects]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1128</guid>
		<description><![CDATA[How user interviews led to a new segmentation of a market. <a href="http://effectivus.com/2010/06/segmenting-storm/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2010/06/segmenting-storm/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Mari case study</title>
		<link>http://effectivus.com/2010/06/mari-case-study/</link>
		<comments>http://effectivus.com/2010/06/mari-case-study/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 14:15:23 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[inform]]></category>
		<category><![CDATA[past glories]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[FX]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[projects]]></category>
		<category><![CDATA[users]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1122</guid>
		<description><![CDATA[Getting into the detail of how a product really meets a customer’s needs. <a href="http://effectivus.com/2010/06/mari-case-study/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2010/06/mari-case-study/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Powerful liars</title>
		<link>http://effectivus.com/2010/05/powerful-liars/</link>
		<comments>http://effectivus.com/2010/05/powerful-liars/#comments</comments>
		<pubDate>Mon, 24 May 2010 15:00:12 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[inform]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[lying]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[product marketing]]></category>
		<category><![CDATA[psychology]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1100</guid>
		<description><![CDATA[Powerful people make better liars. I wonder if the same goes for organisations? <a href="http://effectivus.com/2010/05/powerful-liars/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2010/05/powerful-liars/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Magic Marketing</title>
		<link>http://effectivus.com/2010/04/magic-marketing/</link>
		<comments>http://effectivus.com/2010/04/magic-marketing/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 23:25:14 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[inform]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[product marketing]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1065</guid>
		<description><![CDATA[How to entertain your trade show stand visitors and completely fail to deliver your message. <a href="http://effectivus.com/2010/04/magic-marketing/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2010/04/magic-marketing/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Steamed FUD</title>
		<link>http://effectivus.com/2010/03/steamed-fud-2/</link>
		<comments>http://effectivus.com/2010/03/steamed-fud-2/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 14:00:05 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[inform]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[specification]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1056</guid>
		<description><![CDATA[A product marketing guide to Fear, Uncertainty and Doubt <a href="http://effectivus.com/2010/03/steamed-fud-2/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2010/03/steamed-fud-2/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Pricing</title>
		<link>http://effectivus.com/2010/03/pricing/</link>
		<comments>http://effectivus.com/2010/03/pricing/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 13:20:21 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[inform]]></category>
		<category><![CDATA[go to market]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[MBA]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1000</guid>
		<description><![CDATA[An effectivus view on seven pricing strategies <a href="http://effectivus.com/2010/03/pricing/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2010/03/pricing/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Barriers to adoption</title>
		<link>http://effectivus.com/2010/02/barriers-to-adoption/</link>
		<comments>http://effectivus.com/2010/02/barriers-to-adoption/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 16:58:12 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[listen]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[product definition]]></category>
		<category><![CDATA[users]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=990</guid>
		<description><![CDATA[Why the benefits of innovation are not necessarily enough to overcome the barriers to adoption <a href="http://effectivus.com/2010/02/barriers-to-adoption/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2010/02/barriers-to-adoption/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>What the Dog Saw</title>
		<link>http://effectivus.com/2010/02/what-the-dog-saw/</link>
		<comments>http://effectivus.com/2010/02/what-the-dog-saw/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 13:21:57 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[book review]]></category>
		<category><![CDATA[Book review]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[MBA]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=984</guid>
		<description><![CDATA[A review of Malcolm Gladwell’s book <a href="http://effectivus.com/2010/02/what-the-dog-saw/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2010/02/what-the-dog-saw/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Santa’s Hype Cycle</title>
		<link>http://effectivus.com/2009/12/santa%e2%80%99s-hype-cycle/</link>
		<comments>http://effectivus.com/2009/12/santa%e2%80%99s-hype-cycle/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 11:00:16 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[opinions]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[lifecycle]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[product marketing]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=936</guid>
		<description><![CDATA[A seasonal cautionary fairytale for technology companies in five lessons <a href="http://effectivus.com/2009/12/santa%e2%80%99s-hype-cycle/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2009/12/santa%e2%80%99s-hype-cycle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

