Tag Archives: marketing

Pricing

By Chris | March 8, 2010

An effectivus view on seven pricing strategies

By Chris | February 25, 2010

Why the benefits of innovation are not necessarily enough to overcome the barriers to adoption

By Chris | February 23, 2010

A review of Malcolm Gladwell’s book

By Chris | December 16, 2009

A seasonal cautionary fairytale for technology companies in five lessons

By Chris | November 17, 2009

Is Apple about to breach its psychological customer contract?

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