Tag Archives: marketing

Influence

Gain it, use it, spot it and defend against it. More →

How user interviews led to a new segmentation of a market. More →

Getting into the detail of how a product really meets a customer’s needs. More →

Powerful people make better liars. I wonder if the same goes for organisations? More →

How to entertain your trade show stand visitors and completely fail to deliver your message. More →

A product marketing guide to Fear, Uncertainty and Doubt More →

An effectivus view on seven pricing strategies More →

Why the benefits of innovation are not necessarily enough to overcome the barriers to adoption More →

A review of Malcolm Gladwell’s book More →

A seasonal cautionary fairytale for technology companies in five lessons More →