Tag Archives: marketing

Segmenting Storm

By Chris | June 15, 2010

How user interviews led to a new segmentation of a market.

By Chris | June 7, 2010

Getting into the detail of how a product really meets a customer’s needs.

By Chris | May 24, 2010

Powerful people make better liars. I wonder if the same goes for organisations?

By Chris | April 14, 2010

How to entertain your trade show stand visitors and completely fail to deliver your message.

By Chris | March 30, 2010

A product marketing guide to Fear, Uncertainty and Doubt

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