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	<title>effectivus.com &#187; luck</title>
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	<description>helping technology companies create products that delight</description>
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		<title>Hearing Customer Needs</title>
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		<pubDate>Wed, 14 Dec 2011 12:02:04 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
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		<description><![CDATA[What Steve Jobs said and Henry Ford didn’t <a href="http://effectivus.com/2011/12/hearing-customer-needs/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Flex Your Creative Muscle</title>
		<link>http://effectivus.com/2011/12/flex-your-creative-muscle/</link>
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		<pubDate>Mon, 12 Dec 2011 11:53:20 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
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		<description><![CDATA[Creativity is like a muscle – use it or lose it! <a href="http://effectivus.com/2011/12/flex-your-creative-muscle/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Serendipity in New Product Development</title>
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		<pubDate>Mon, 23 Aug 2010 12:30:06 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
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		<description><![CDATA[Three types of serendipity: how do these apply to product discoveries as opposed to scientific ones? <a href="http://effectivus.com/2010/08/serendipity-in-new-product-development/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Mind the creative minds</title>
		<link>http://effectivus.com/2010/06/mind-the-creative-minds/</link>
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		<pubDate>Wed, 02 Jun 2010 13:18:04 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
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		<description><![CDATA[Why some businesses are scared of creativity and why they need to embrace it fully. <a href="http://effectivus.com/2010/06/mind-the-creative-minds/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Get Lucky</title>
		<link>http://effectivus.com/2009/11/get-lucky/</link>
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		<pubDate>Wed, 11 Nov 2009 14:00:11 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
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		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=906</guid>
		<description><![CDATA[Chance is highly underrated by the management gurus, I wonder why? <a href="http://effectivus.com/2009/11/get-lucky/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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