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	<title>effectivus.com &#187; ideas</title>
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	<link>http://effectivus.com</link>
	<description>helping technology companies create products that delight</description>
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		<title>Hearing Customer Needs</title>
		<link>http://effectivus.com/2011/12/hearing-customer-needs/</link>
		<comments>http://effectivus.com/2011/12/hearing-customer-needs/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 12:02:04 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[listen]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[luck]]></category>
		<category><![CDATA[product definition]]></category>
		<category><![CDATA[users]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=2095</guid>
		<description><![CDATA[What Steve Jobs said and Henry Ford didn’t <a href="http://effectivus.com/2011/12/hearing-customer-needs/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Smell</title>
		<link>http://effectivus.com/2011/09/smell/</link>
		<comments>http://effectivus.com/2011/09/smell/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 16:24:06 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[psychology]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=2061</guid>
		<description><![CDATA[Time for cinema to wake up and smell the roses? <a href="http://effectivus.com/2011/09/smell/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>3D Movies Go Flat</title>
		<link>http://effectivus.com/2011/08/3d-movies-go-flat/</link>
		<comments>http://effectivus.com/2011/08/3d-movies-go-flat/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 12:47:42 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[opinions]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[VFX]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=2045</guid>
		<description><![CDATA[It is spectacle, not the 3D spectacles that sells movies <a href="http://effectivus.com/2011/08/3d-movies-go-flat/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Obvious in hindsight</title>
		<link>http://effectivus.com/2010/10/obvious-in-hindsight/</link>
		<comments>http://effectivus.com/2010/10/obvious-in-hindsight/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 14:02:56 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[ideas]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1203</guid>
		<description><![CDATA[Why are ideas valued so lightly? <a href="http://effectivus.com/2010/10/obvious-in-hindsight/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Marketing Metaphoria</title>
		<link>http://effectivus.com/2010/08/marketing-metaphoria/</link>
		<comments>http://effectivus.com/2010/08/marketing-metaphoria/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 12:00:55 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[inform]]></category>
		<category><![CDATA[Book review]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[product marketing]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1163</guid>
		<description><![CDATA[Book review and thoughts on connecting to customers <a href="http://effectivus.com/2010/08/marketing-metaphoria/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mind the creative minds</title>
		<link>http://effectivus.com/2010/06/mind-the-creative-minds/</link>
		<comments>http://effectivus.com/2010/06/mind-the-creative-minds/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 13:18:04 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[luck]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1110</guid>
		<description><![CDATA[Why some businesses are scared of creativity and why they need to embrace it fully. <a href="http://effectivus.com/2010/06/mind-the-creative-minds/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How the iPad could change the world</title>
		<link>http://effectivus.com/2010/04/how-the-ipad-could-change-the-world-2/</link>
		<comments>http://effectivus.com/2010/04/how-the-ipad-could-change-the-world-2/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 10:29:56 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[create]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[product definition]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1061</guid>
		<description><![CDATA[Is there an industry the iPad could wipe out at a (touch sensitive) stroke? <a href="http://effectivus.com/2010/04/how-the-ipad-could-change-the-world-2/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Don&#8217;t touch me there!</title>
		<link>http://effectivus.com/2010/03/dont-touch-me-there/</link>
		<comments>http://effectivus.com/2010/03/dont-touch-me-there/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 13:07:18 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[product definition]]></category>
		<category><![CDATA[tech]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1032</guid>
		<description><![CDATA[The user interface gets very personal <a href="http://effectivus.com/2010/03/dont-touch-me-there/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Invideate</title>
		<link>http://effectivus.com/2009/08/invideate/</link>
		<comments>http://effectivus.com/2009/08/invideate/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 10:30:56 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[inform]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[product marketing]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=850</guid>
		<description><![CDATA[The act of planting a graphic image in someone else’s mind without warning <a href="http://effectivus.com/2009/08/invideate/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>There is a hole in my product</title>
		<link>http://effectivus.com/2009/07/there-is-a-hole-in-my-product/</link>
		<comments>http://effectivus.com/2009/07/there-is-a-hole-in-my-product/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 11:21:25 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[create]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[product definition]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=799</guid>
		<description><![CDATA[Why uncertainty and indecision are natural in the new product development process <a href="http://effectivus.com/2009/07/there-is-a-hole-in-my-product/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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