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	<title>effectivus.com &#187; fun</title>
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	<link>http://effectivus.com</link>
	<description>helping technology companies create products that delight</description>
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		<title>Flex Your Creative Muscle</title>
		<link>http://effectivus.com/2011/12/flex-your-creative-muscle/</link>
		<comments>http://effectivus.com/2011/12/flex-your-creative-muscle/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 11:53:20 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[create]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[luck]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=2083</guid>
		<description><![CDATA[Creativity is like a muscle – use it or lose it! <a href="http://effectivus.com/2011/12/flex-your-creative-muscle/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Smell</title>
		<link>http://effectivus.com/2011/09/smell/</link>
		<comments>http://effectivus.com/2011/09/smell/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 16:24:06 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[psychology]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=2061</guid>
		<description><![CDATA[Time for cinema to wake up and smell the roses? <a href="http://effectivus.com/2011/09/smell/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>You’ll never challenge your commitment</title>
		<link>http://effectivus.com/2011/03/you%e2%80%99ll-never-challenge-your-commitment/</link>
		<comments>http://effectivus.com/2011/03/you%e2%80%99ll-never-challenge-your-commitment/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 17:41:06 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[create]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[iconoclast]]></category>
		<category><![CDATA[MBA]]></category>
		<category><![CDATA[product definition]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1866</guid>
		<description><![CDATA[Why, when you need a nudge out of the status quo, you need a really big shove. <a href="http://effectivus.com/2011/03/you%e2%80%99ll-never-challenge-your-commitment/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Let’s Go Surfing Now&#8230;</title>
		<link>http://effectivus.com/2011/03/let%e2%80%99s-go-surfing-now/</link>
		<comments>http://effectivus.com/2011/03/let%e2%80%99s-go-surfing-now/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 09:02:13 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[listen]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[product management]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1804</guid>
		<description><![CDATA[Why Product Managers are the Surfer Dudes of high-tech companies <a href="http://effectivus.com/2011/03/let%e2%80%99s-go-surfing-now/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Serendipity in New Product Development</title>
		<link>http://effectivus.com/2010/08/serendipity-in-new-product-development/</link>
		<comments>http://effectivus.com/2010/08/serendipity-in-new-product-development/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 12:30:06 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[luck]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[product definition]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1174</guid>
		<description><![CDATA[Three types of serendipity: how do these apply to product discoveries as opposed to scientific ones? <a href="http://effectivus.com/2010/08/serendipity-in-new-product-development/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Early Adopter Gullibility Curve</title>
		<link>http://effectivus.com/2010/03/the-early-adopter-gullibility-curve/</link>
		<comments>http://effectivus.com/2010/03/the-early-adopter-gullibility-curve/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 11:00:41 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[inform]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[lifecycle]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[product management]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1040</guid>
		<description><![CDATA[What does the mythical kill switch tell us about consumer adoption? <a href="http://effectivus.com/2010/03/the-early-adopter-gullibility-curve/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Remember Parallax Software?</title>
		<link>http://effectivus.com/2010/03/remember-parallax-software/</link>
		<comments>http://effectivus.com/2010/03/remember-parallax-software/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 09:04:23 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[past glories]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[Matador]]></category>
		<category><![CDATA[projects]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1009</guid>
		<description><![CDATA[Old time memories for old time digital artists <a href="http://effectivus.com/2010/03/remember-parallax-software/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>5</slash:comments>
		</item>
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		<title>Samsung Tic Toc</title>
		<link>http://effectivus.com/2010/01/samsung-tic-toc/</link>
		<comments>http://effectivus.com/2010/01/samsung-tic-toc/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 18:28:01 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[go to market]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[specification]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=966</guid>
		<description><![CDATA[The first 'most stupid' product award of 2010 goes to... <a href="http://effectivus.com/2010/01/samsung-tic-toc/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2010/01/samsung-tic-toc/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Santa’s Hype Cycle</title>
		<link>http://effectivus.com/2009/12/santa%e2%80%99s-hype-cycle/</link>
		<comments>http://effectivus.com/2009/12/santa%e2%80%99s-hype-cycle/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 11:00:16 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[opinions]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[lifecycle]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[product marketing]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=936</guid>
		<description><![CDATA[A seasonal cautionary fairytale for technology companies in five lessons <a href="http://effectivus.com/2009/12/santa%e2%80%99s-hype-cycle/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We don’t make that sort of product here</title>
		<link>http://effectivus.com/2009/10/we-don%e2%80%99t-make-that-sort-of-product-here/</link>
		<comments>http://effectivus.com/2009/10/we-don%e2%80%99t-make-that-sort-of-product-here/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 19:45:28 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[product definition]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=896</guid>
		<description><![CDATA[How companies turn their back on gold plated commercial opportunities <a href="http://effectivus.com/2009/10/we-don%e2%80%99t-make-that-sort-of-product-here/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>7</slash:comments>
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