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		<title>Smell</title>
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		<pubDate>Thu, 15 Sep 2011 16:24:06 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
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		<description><![CDATA[Time for cinema to wake up and smell the roses? <a href="http://effectivus.com/2011/09/smell/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>3D Movies Go Flat</title>
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		<description><![CDATA[It is spectacle, not the 3D spectacles that sells movies <a href="http://effectivus.com/2011/08/3d-movies-go-flat/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>A Sense of Perspective</title>
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		<dc:creator>Chris</dc:creator>
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		<description><![CDATA[The benefits, or otherwise, of having an intimate knowledge of an industry. <a href="http://effectivus.com/2010/04/a-sense-of-perspective/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Barriers to adoption</title>
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		<pubDate>Thu, 25 Feb 2010 16:58:12 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[listen]]></category>
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		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[product definition]]></category>
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		<description><![CDATA[Why the benefits of innovation are not necessarily enough to overcome the barriers to adoption <a href="http://effectivus.com/2010/02/barriers-to-adoption/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The future of 3D TV</title>
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		<pubDate>Tue, 26 Jan 2010 10:00:07 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
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		<category><![CDATA[commercial]]></category>
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		<category><![CDATA[strategy]]></category>
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		<description><![CDATA[Will 3D TV take off like The Stewardesses? <a href="http://effectivus.com/2010/01/the-future-of-3d-tv/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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