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	<title>effectivus.com &#187; development</title>
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	<link>http://effectivus.com</link>
	<description>helping technology companies create products that delight</description>
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		<title>Mega-features and Featurelets</title>
		<link>http://effectivus.com/2011/03/mega-features-and-featurelets/</link>
		<comments>http://effectivus.com/2011/03/mega-features-and-featurelets/#comments</comments>
		<pubDate>Tue, 22 Mar 2011 17:32:25 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[create]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[product definition]]></category>
		<category><![CDATA[specification]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[users]]></category>

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		<description><![CDATA[Balancing strategic and tactical needs on the product roadmap <a href="http://effectivus.com/2011/03/mega-features-and-featurelets/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Hobby horse before the cart</title>
		<link>http://effectivus.com/2011/01/hobby-horse-before-the-cart/</link>
		<comments>http://effectivus.com/2011/01/hobby-horse-before-the-cart/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 09:15:25 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[listen]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[product definition]]></category>
		<category><![CDATA[users]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1787</guid>
		<description><![CDATA[Market needs first, then product. Not the other way around. <a href="http://effectivus.com/2011/01/hobby-horse-before-the-cart/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>It’s my data</title>
		<link>http://effectivus.com/2011/01/it%e2%80%99s-my-data/</link>
		<comments>http://effectivus.com/2011/01/it%e2%80%99s-my-data/#comments</comments>
		<pubDate>Sat, 22 Jan 2011 15:07:07 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[create]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.effectivus.com/?p=1772</guid>
		<description><![CDATA[Why we should be concerned about our data in the cloud <a href="http://effectivus.com/2011/01/it%e2%80%99s-my-data/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>effectivus new product process</title>
		<link>http://effectivus.com/2010/12/effectivus-new-product-process/</link>
		<comments>http://effectivus.com/2010/12/effectivus-new-product-process/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 10:55:41 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[what I do]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[how we work]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1246</guid>
		<description><![CDATA[How effectivus uses an agile and iterative process to help organisations create new and innovative products <a href="http://effectivus.com/2010/12/effectivus-new-product-process/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The devil in the detail of product design</title>
		<link>http://effectivus.com/2009/11/the-devil-in-the-detail-of-product-design/</link>
		<comments>http://effectivus.com/2009/11/the-devil-in-the-detail-of-product-design/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 11:00:00 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[create]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[product definition]]></category>
		<category><![CDATA[specification]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=922</guid>
		<description><![CDATA[How often is your use of a product frustrated by some little detail? <a href="http://effectivus.com/2009/11/the-devil-in-the-detail-of-product-design/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Engineering accuracy</title>
		<link>http://effectivus.com/2009/11/engineering-accuracy/</link>
		<comments>http://effectivus.com/2009/11/engineering-accuracy/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 14:00:39 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[create]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[technology portfolio]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=901</guid>
		<description><![CDATA[Why can some engineering be so accurate and others so inaccurate? <a href="http://effectivus.com/2009/11/engineering-accuracy/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>There is a hole in my product</title>
		<link>http://effectivus.com/2009/07/there-is-a-hole-in-my-product/</link>
		<comments>http://effectivus.com/2009/07/there-is-a-hole-in-my-product/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 11:21:25 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[create]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[product definition]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=799</guid>
		<description><![CDATA[Why uncertainty and indecision are natural in the new product development process <a href="http://effectivus.com/2009/07/there-is-a-hole-in-my-product/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Tell me a story</title>
		<link>http://effectivus.com/2009/05/tell-me-a-story/</link>
		<comments>http://effectivus.com/2009/05/tell-me-a-story/#comments</comments>
		<pubDate>Fri, 29 May 2009 15:00:25 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[inform]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[Matador]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[product definition]]></category>
		<category><![CDATA[users]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=588</guid>
		<description><![CDATA[Customer stories that get your team into the mind of the customer <a href="http://effectivus.com/2009/05/tell-me-a-story/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>3</slash:comments>
		</item>
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		<title>The Danger of the Engineer who Can</title>
		<link>http://effectivus.com/2009/03/the-danger-of-the-engineer-who-can/</link>
		<comments>http://effectivus.com/2009/03/the-danger-of-the-engineer-who-can/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 06:35:51 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[create]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[technology portfolio]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=399</guid>
		<description><![CDATA[Engineers who deliberately fall foul of Fowler <a href="http://effectivus.com/2009/03/the-danger-of-the-engineer-who-can/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>4</slash:comments>
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