Tag Archives: design

The devil in the detail of product design

How often is your use of a product frustrated by some little detail? More →

Is Apple about to breach its psychological customer contract? More →

Fulfilling unmet needs is not enough More →

Why uncertainty and indecision are natural in the new product development process More →

Why we should set our users free. More →

Some of us have been here before. Dire economic figures, redundancies, turmoil and opportunity. Yes, that’s right; opportunity. More →

Building competitive edge into your products is more complex than ‘more is better’. More →

This hierarchical view of your product’s features will help in prioritizing new feature development. More →

Do you really think about the ways in which your user interact with your products? More →