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	<link>http://effectivus.com</link>
	<description>helping technology companies create products that delight</description>
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		<title>Adoption and e-books</title>
		<link>http://effectivus.com/2012/01/adoption-and-e-books/</link>
		<comments>http://effectivus.com/2012/01/adoption-and-e-books/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 11:29:19 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[inform]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[users]]></category>
		<category><![CDATA[writing]]></category>

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		<description><![CDATA[Adoption is a lot more tricky than we like to think <a href="http://effectivus.com/2012/01/adoption-and-e-books/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Hearing Customer Needs</title>
		<link>http://effectivus.com/2011/12/hearing-customer-needs/</link>
		<comments>http://effectivus.com/2011/12/hearing-customer-needs/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 12:02:04 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[listen]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[luck]]></category>
		<category><![CDATA[product definition]]></category>
		<category><![CDATA[users]]></category>

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		<description><![CDATA[What Steve Jobs said and Henry Ford didn’t <a href="http://effectivus.com/2011/12/hearing-customer-needs/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Quality Broadcasting</title>
		<link>http://effectivus.com/2010/12/quality-broadcasting/</link>
		<comments>http://effectivus.com/2010/12/quality-broadcasting/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 12:00:46 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[opinions]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[product management]]></category>
		<category><![CDATA[television]]></category>

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		<description><![CDATA[The quality of British broadcasting is going down the pan, and I’m not talking about Ann Widdecombe <a href="http://effectivus.com/2010/12/quality-broadcasting/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Are you thinking what I’m thinking?</title>
		<link>http://effectivus.com/2010/12/are-you-thinking-what-i%e2%80%99m-thinking/</link>
		<comments>http://effectivus.com/2010/12/are-you-thinking-what-i%e2%80%99m-thinking/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 12:00:34 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[listen]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[product management]]></category>
		<category><![CDATA[users]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1260</guid>
		<description><![CDATA[Good story telling couples the listener and storyteller’s neural activity <a href="http://effectivus.com/2010/12/are-you-thinking-what-i%e2%80%99m-thinking/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>effectivus new product process</title>
		<link>http://effectivus.com/2010/12/effectivus-new-product-process/</link>
		<comments>http://effectivus.com/2010/12/effectivus-new-product-process/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 10:55:41 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[what I do]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[how we work]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1246</guid>
		<description><![CDATA[How effectivus uses an agile and iterative process to help organisations create new and innovative products <a href="http://effectivus.com/2010/12/effectivus-new-product-process/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Segmenting Storm</title>
		<link>http://effectivus.com/2010/06/segmenting-storm/</link>
		<comments>http://effectivus.com/2010/06/segmenting-storm/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 13:20:51 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[past glories]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[markets]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[projects]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1128</guid>
		<description><![CDATA[How user interviews led to a new segmentation of a market. <a href="http://effectivus.com/2010/06/segmenting-storm/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Powerful liars</title>
		<link>http://effectivus.com/2010/05/powerful-liars/</link>
		<comments>http://effectivus.com/2010/05/powerful-liars/#comments</comments>
		<pubDate>Mon, 24 May 2010 15:00:12 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[inform]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[lying]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[product marketing]]></category>
		<category><![CDATA[psychology]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1100</guid>
		<description><![CDATA[Powerful people make better liars. I wonder if the same goes for organisations? <a href="http://effectivus.com/2010/05/powerful-liars/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Skin deep customer focus</title>
		<link>http://effectivus.com/2010/05/skin-deep-customer-focus-2/</link>
		<comments>http://effectivus.com/2010/05/skin-deep-customer-focus-2/#comments</comments>
		<pubDate>Mon, 10 May 2010 12:00:56 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[listen]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[mission]]></category>
		<category><![CDATA[users]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1074</guid>
		<description><![CDATA[Is your customer focus two faced? <a href="http://effectivus.com/2010/05/skin-deep-customer-focus-2/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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