Tag Archives: customer

Segmenting Storm

How user interviews led to a new segmentation of a market.

Posted in projects | Also tagged , , , | 1 Comment

Powerful liars

Powerful people make better liars. I wonder if the same goes for organisations?

Posted in product marketing | Also tagged , , | Leave a comment

Skin deep customer focus

Is your customer focus two faced?

Posted in coaching | Also tagged , , , | Leave a comment