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		<title>Obvious in hindsight</title>
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		<pubDate>Mon, 18 Oct 2010 14:02:56 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
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		<description><![CDATA[Why are ideas valued so lightly? <a href="http://effectivus.com/2010/10/obvious-in-hindsight/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Skin deep customer focus</title>
		<link>http://effectivus.com/2010/05/skin-deep-customer-focus-2/</link>
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		<pubDate>Mon, 10 May 2010 12:00:56 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[listen]]></category>
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		<description><![CDATA[Is your customer focus two faced? <a href="http://effectivus.com/2010/05/skin-deep-customer-focus-2/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Hippocratic Oath for Product Managers</title>
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		<pubDate>Mon, 29 Jun 2009 10:45:16 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
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		<category><![CDATA[vision]]></category>

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		<description><![CDATA[If Harvard MBAs have started taking an oath to 'serve the greater good' isn’t it time that Product Managers jumped on the bandwagon? <a href="http://effectivus.com/2009/06/hippocratic-oath-for-product-managers/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The road to salvation for “Pants 2 You”</title>
		<link>http://effectivus.com/2009/06/the-road-to-salvation-for-%e2%80%9cpants-2-you%e2%80%9d/</link>
		<comments>http://effectivus.com/2009/06/the-road-to-salvation-for-%e2%80%9cpants-2-you%e2%80%9d/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 16:00:25 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[inform]]></category>
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		<category><![CDATA[commercial]]></category>
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		<description><![CDATA[How to change 'Pants 2 You' into a customer focussed organisation which is honest and open in its approach to improving the customer experience. <a href="http://effectivus.com/2009/06/the-road-to-salvation-for-%e2%80%9cpants-2-you%e2%80%9d/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>“Pants 2 You” is a poor customer message</title>
		<link>http://effectivus.com/2009/06/%e2%80%9cpants-2-you%e2%80%9d-is-a-poor-customer-message/</link>
		<comments>http://effectivus.com/2009/06/%e2%80%9cpants-2-you%e2%80%9d-is-a-poor-customer-message/#comments</comments>
		<pubDate>Sun, 14 Jun 2009 19:14:17 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[inform]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[product marketing]]></category>

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		<description><![CDATA[Why corporate culture and individual employee behaviour has to be compatible with understanding and empathising with your customers. <a href="http://effectivus.com/2009/06/%e2%80%9cpants-2-you%e2%80%9d-is-a-poor-customer-message/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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