Tag Archives: commercial

The road to salvation for “Pants 2 You”

By Chris | June 22, 2009

How to change ‘Pants 2 You’ into a customer focussed organisation which is honest and open in its approach to improving the customer experience.

Posted in coaching | Also tagged , | 3 Comments

“Pants 2 You” is a poor customer message

By Chris | June 14, 2009

Why corporate culture and individual employee behaviour has to be compatible with understanding and empathising with your customers.

Posted in product marketing | Also tagged , | 7 Comments

The Poverty of Business Plans

By Chris | May 25, 2009

Why do we continue to put so much faith in these works of fiction?

Posted in funding | Also tagged | 1 Comment