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		<title>Hobby horse before the cart</title>
		<link>http://effectivus.com/2011/01/hobby-horse-before-the-cart/</link>
		<comments>http://effectivus.com/2011/01/hobby-horse-before-the-cart/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 09:15:25 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[listen]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[product definition]]></category>
		<category><![CDATA[users]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1787</guid>
		<description><![CDATA[Market needs first, then product. Not the other way around. <a href="http://effectivus.com/2011/01/hobby-horse-before-the-cart/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>New Revenues from Existing Technology</title>
		<link>http://effectivus.com/2010/06/new-revenues-from-existing-technology/</link>
		<comments>http://effectivus.com/2010/06/new-revenues-from-existing-technology/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 13:00:54 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[past glories]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[projects]]></category>
		<category><![CDATA[strategy]]></category>
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		<guid isPermaLink="false">http://effectivus.com/?p=1136</guid>
		<description><![CDATA[effectivus helps client develop win-win partnerships <a href="http://effectivus.com/2010/06/new-revenues-from-existing-technology/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Authoritarian leadership and innovation</title>
		<link>http://effectivus.com/2010/06/authoritarian-leadership-and-innovation/</link>
		<comments>http://effectivus.com/2010/06/authoritarian-leadership-and-innovation/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 14:15:17 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[creativity]]></category>
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		<guid isPermaLink="false">http://effectivus.com/?p=1117</guid>
		<description><![CDATA[What has Korean Air flight 801 got to do with creativity and innovation in your company? <a href="http://effectivus.com/2010/06/authoritarian-leadership-and-innovation/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>The future of 3D TV</title>
		<link>http://effectivus.com/2010/01/the-future-of-3d-tv/</link>
		<comments>http://effectivus.com/2010/01/the-future-of-3d-tv/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 10:00:07 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=956</guid>
		<description><![CDATA[Will 3D TV take off like The Stewardesses? <a href="http://effectivus.com/2010/01/the-future-of-3d-tv/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>9</slash:comments>
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		<title>The Tyranny of the Served Market</title>
		<link>http://effectivus.com/2009/09/the-tyranny-of-the-served-market/</link>
		<comments>http://effectivus.com/2009/09/the-tyranny-of-the-served-market/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 14:59:28 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[markets]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=859</guid>
		<description><![CDATA[The problem of growing beyond your established market for SMEs <a href="http://effectivus.com/2009/09/the-tyranny-of-the-served-market/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Fear and Loathing in Strategy</title>
		<link>http://effectivus.com/2009/08/fear-and-loathing-in-strategy/</link>
		<comments>http://effectivus.com/2009/08/fear-and-loathing-in-strategy/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 13:34:22 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=843</guid>
		<description><![CDATA[Why the most common motivator for strategic decisions is the wrong one <a href="http://effectivus.com/2009/08/fear-and-loathing-in-strategy/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The road to salvation for “Pants 2 You”</title>
		<link>http://effectivus.com/2009/06/the-road-to-salvation-for-%e2%80%9cpants-2-you%e2%80%9d/</link>
		<comments>http://effectivus.com/2009/06/the-road-to-salvation-for-%e2%80%9cpants-2-you%e2%80%9d/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 16:00:25 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[inform]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[users]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=751</guid>
		<description><![CDATA[How to change 'Pants 2 You' into a customer focussed organisation which is honest and open in its approach to improving the customer experience. <a href="http://effectivus.com/2009/06/the-road-to-salvation-for-%e2%80%9cpants-2-you%e2%80%9d/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2009/06/the-road-to-salvation-for-%e2%80%9cpants-2-you%e2%80%9d/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>“Pants 2 You” is a poor customer message</title>
		<link>http://effectivus.com/2009/06/%e2%80%9cpants-2-you%e2%80%9d-is-a-poor-customer-message/</link>
		<comments>http://effectivus.com/2009/06/%e2%80%9cpants-2-you%e2%80%9d-is-a-poor-customer-message/#comments</comments>
		<pubDate>Sun, 14 Jun 2009 19:14:17 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[inform]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[product marketing]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=738</guid>
		<description><![CDATA[Why corporate culture and individual employee behaviour has to be compatible with understanding and empathising with your customers. <a href="http://effectivus.com/2009/06/%e2%80%9cpants-2-you%e2%80%9d-is-a-poor-customer-message/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>7</slash:comments>
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		<title>The Poverty of Business Plans</title>
		<link>http://effectivus.com/2009/05/the-poverty-of-business-plans/</link>
		<comments>http://effectivus.com/2009/05/the-poverty-of-business-plans/#comments</comments>
		<pubDate>Mon, 25 May 2009 08:45:19 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=584</guid>
		<description><![CDATA[Why do we continue to put so much faith in these works of fiction? <a href="http://effectivus.com/2009/05/the-poverty-of-business-plans/">More <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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