Tag Archives: commercial

Hobby horse before the cart

Market needs first, then product. Not the other way around. More →

New Revenues from Existing Technology

effectivus helps client develop win-win partnerships More →

Authoritarian leadership and innovation

What has Korean Air flight 801 got to do with creativity and innovation in your company? More →

The future of 3D TV

Will 3D TV take off like The Stewardesses? More →

The Tyranny of the Served Market

The problem of growing beyond your established market for SMEs More →

Fear and Loathing in Strategy

Why the most common motivator for strategic decisions is the wrong one More →

The road to salvation for “Pants 2 You”

How to change ‘Pants 2 You’ into a customer focussed organisation which is honest and open in its approach to improving the customer experience. More →

“Pants 2 You” is a poor customer message

Why corporate culture and individual employee behaviour has to be compatible with understanding and empathising with your customers. More →

The Poverty of Business Plans

Why do we continue to put so much faith in these works of fiction? More →