Tag Archives: commercial

New Revenues from Existing Technology

effectivus helps client develop win-win partnerships

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Authoritarian leadership and innovation

What has Korean Air flight 801 got to do with creativity and innovation in your company?

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The future of 3D TV

Will 3D TV take off like The Stewardesses?

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The Tyranny of the Served Market

The problem of growing beyond your established market for SMEs

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Fear and Loathing in Strategy

Why the most common motivator for strategic decisions is the wrong one

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