Tag Archives: strategy

Serendipity in New Product Development

By Chris | August 23, 2010

Three types of serendipity: how do these apply to product discoveries as opposed to scientific ones?

By Chris | August 17, 2010

Why your optimal strategy may be sub-optimal

By Chris | August 4, 2010

Dispelling two myths of scenario planning

By Chris | June 17, 2010

effectivus helps client develop win-win partnerships

By Chris | November 17, 2009

Is Apple about to breach its psychological customer contract?

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