Irreverant, challenging, unexpected, iconoclastic, sometimes funny, but always stimulating…
Opinions
Adoption and e-books
Adoption is a lot more tricky than we like to think More
Hearing Customer Needs
What Steve Jobs said and Henry Ford didn’t More
Flex Your Creative Muscle
Creativity is like a muscle – use it or lose it! More
Standards, Sockets and Secret Sauce
Standards may be good for some, but it can hinder innovation for others? More
3D Movies Go Flat
It is spectacle, not the 3D spectacles that sells movies More
Final Cut Pro Launches a X the Chasm
Apple proves you’ve got to break an egg to make an omelette More
Harry Potter and the Half-Baked Colour Palette
Why, after HD and 3D our televisions need HDR More
Is the US Post industry dead?
A recent Wall Street Journal article rattles the US broadcast industry More
A Terrae Filius for Management Gurus
A court jester to burst the egos of the management gurus. More
You’ll never challenge your commitment
Why, when you need a nudge out of the status quo, you need a really big shove. More
Mega-features and Featurelets
Balancing strategic and tactical needs on the product roadmap More
Hot keys and cold type
Do we assume an ability to enter text easily in our user experience design? More
Let’s Go Surfing Now…
Why Product Managers are the Surfer Dudes of high-tech companies More
Listening versus envisioning
Why polarized choices about how to create great products are just wrong. More
Hobby horse before the cart
Market needs first, then product. Not the other way around. More
It’s my data
Why we should be concerned about our data in the cloud More
Quality Broadcasting
The quality of British broadcasting is going down the pan, and I’m not talking about Ann Widdecombe More
Are you thinking what I’m thinking?
Good story telling couples the listener and storyteller’s neural activity More
effectivus new product process
How effectivus uses an agile and iterative process to help organisations create new and innovative products More
Your strategy is in your DNA
The first step of strategic planning is accepting who you are More
The Management Myth
Matthew Stewart’s methodical destruction of management theory, and why all management books need a health warning. More
Domain knowledge or process skill?
How important is domain knowledge for a Product Manager? More
Future Proof Products
How the Hoover Keymatic was created and sold to solve tomorrows problems More
Obvious in hindsight
Why are ideas valued so lightly? More
Projecting simplicity
Strategy models and frameworks hide the complexity that we wrestled with More
Seeing the world differently
How can we create good products if we can’t see the world as others do, and how can we create innovative products unless we see the world differently? More
Crossing a Stormy Chasm
Testing STORM with the wider market More
Presenting Precision
Digital Vision bring a beautiful new control surface to market More
Preposterous procurement
Does the procurement process block innovation and competition? More
Serendipity in New Product Development
Three types of serendipity: how do these apply to product discoveries as opposed to scientific ones? More
Going ‘Off-Strategy’
Why your optimal strategy may be sub-optimal More
Marketing Metaphoria
Book review and thoughts on connecting to customers More
Seeing the future comes [un]naturally
Dispelling two myths of scenario planning More
The Product Manager’s Toolkit
Book review gets robust criticism from author More
Cold-Cuppa Checklists
Book review of Atul Gawande’s ‘The Checklist Manifesto’ More
New Revenues from Existing Technology
effectivus helps client develop win-win partnerships More
Segmenting Storm
How user interviews led to a new segmentation of a market. More
Authoritarian leadership and innovation
What has Korean Air flight 801 got to do with creativity and innovation in your company? More
Mari case study
Getting into the detail of how a product really meets a customer’s needs. More
Mind the creative minds
Why some businesses are scared of creativity and why they need to embrace it fully. More
Powerful liars
Powerful people make better liars. I wonder if the same goes for organisations? More
Skin deep customer focus
Is your customer focus two faced? More
A Sense of Perspective
The benefits, or otherwise, of having an intimate knowledge of an industry. More
Magic Marketing
How to entertain your trade show stand visitors and completely fail to deliver your message. More
How the iPad could change the world
Is there an industry the iPad could wipe out at a (touch sensitive) stroke? More
Steamed FUD
A product marketing guide to Fear, Uncertainty and Doubt More
The Early Adopter Gullibility Curve
What does the mythical kill switch tell us about consumer adoption? More