<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>effectivus.com</title>
	<atom:link href="http://effectivus.com/feed" rel="self" type="application/rss+xml" />
	<link>http://effectivus.com</link>
	<description>helping technology companies create products that delight</description>
	<lastBuildDate>Mon, 09 Jan 2012 11:29:19 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Adoption and e-books</title>
		<link>http://effectivus.com/2012/01/adoption-and-e-books/</link>
		<comments>http://effectivus.com/2012/01/adoption-and-e-books/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 11:29:19 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[inform]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[users]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=2118</guid>
		<description><![CDATA[Adoption is a lot more tricky than we like to think <a href="http://effectivus.com/2012/01/adoption-and-e-books/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2012/01/adoption-and-e-books/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Hearing Customer Needs</title>
		<link>http://effectivus.com/2011/12/hearing-customer-needs/</link>
		<comments>http://effectivus.com/2011/12/hearing-customer-needs/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 12:02:04 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[listen]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[luck]]></category>
		<category><![CDATA[product definition]]></category>
		<category><![CDATA[users]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=2095</guid>
		<description><![CDATA[What Steve Jobs said and Henry Ford didn’t <a href="http://effectivus.com/2011/12/hearing-customer-needs/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2011/12/hearing-customer-needs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Flex Your Creative Muscle</title>
		<link>http://effectivus.com/2011/12/flex-your-creative-muscle/</link>
		<comments>http://effectivus.com/2011/12/flex-your-creative-muscle/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 11:53:20 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[create]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[luck]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=2083</guid>
		<description><![CDATA[Creativity is like a muscle – use it or lose it! <a href="http://effectivus.com/2011/12/flex-your-creative-muscle/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2011/12/flex-your-creative-muscle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Standards, Sockets and Secret Sauce</title>
		<link>http://effectivus.com/2011/12/standards-sockets-and-secret-sauce/</link>
		<comments>http://effectivus.com/2011/12/standards-sockets-and-secret-sauce/#comments</comments>
		<pubDate>Sun, 11 Dec 2011 11:29:08 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[opinions]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[specification]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=2070</guid>
		<description><![CDATA[Standards may be good for some, but it can hinder innovation for others? <a href="http://effectivus.com/2011/12/standards-sockets-and-secret-sauce/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2011/12/standards-sockets-and-secret-sauce/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Smell</title>
		<link>http://effectivus.com/2011/09/smell/</link>
		<comments>http://effectivus.com/2011/09/smell/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 16:24:06 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[imagine]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[psychology]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=2061</guid>
		<description><![CDATA[Time for cinema to wake up and smell the roses? <a href="http://effectivus.com/2011/09/smell/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2011/09/smell/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3D Movies Go Flat</title>
		<link>http://effectivus.com/2011/08/3d-movies-go-flat/</link>
		<comments>http://effectivus.com/2011/08/3d-movies-go-flat/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 12:47:42 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[opinions]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[VFX]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=2045</guid>
		<description><![CDATA[It is spectacle, not the 3D spectacles that sells movies <a href="http://effectivus.com/2011/08/3d-movies-go-flat/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2011/08/3d-movies-go-flat/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Final Cut Pro Launches a X the Chasm</title>
		<link>http://effectivus.com/2011/07/final-cut-pro-launches-a-x-the-chasm/</link>
		<comments>http://effectivus.com/2011/07/final-cut-pro-launches-a-x-the-chasm/#comments</comments>
		<pubDate>Thu, 07 Jul 2011 14:45:57 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[create]]></category>
		<category><![CDATA[lifecycle]]></category>
		<category><![CDATA[product management]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=2023</guid>
		<description><![CDATA[Apple proves you’ve got to break an egg to make an omelette <a href="http://effectivus.com/2011/07/final-cut-pro-launches-a-x-the-chasm/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2011/07/final-cut-pro-launches-a-x-the-chasm/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Harry Potter and the Half-Baked Colour Palette</title>
		<link>http://effectivus.com/2011/06/harry-potter-and-the-half-baked-colour-palette/</link>
		<comments>http://effectivus.com/2011/06/harry-potter-and-the-half-baked-colour-palette/#comments</comments>
		<pubDate>Fri, 24 Jun 2011 10:49:50 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[inform]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[product definition]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=2000</guid>
		<description><![CDATA[Why, after HD and 3D our televisions need HDR <a href="http://effectivus.com/2011/06/harry-potter-and-the-half-baked-colour-palette/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2011/06/harry-potter-and-the-half-baked-colour-palette/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is the US Post industry dead?</title>
		<link>http://effectivus.com/2011/05/is-the-us-post-industry-dead/</link>
		<comments>http://effectivus.com/2011/05/is-the-us-post-industry-dead/#comments</comments>
		<pubDate>Fri, 13 May 2011 13:38:53 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[listen]]></category>
		<category><![CDATA[markets]]></category>
		<category><![CDATA[product management]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[users]]></category>
		<category><![CDATA[vision]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1947</guid>
		<description><![CDATA[A recent Wall Street Journal article rattles the US broadcast industry <a href="http://effectivus.com/2011/05/is-the-us-post-industry-dead/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2011/05/is-the-us-post-industry-dead/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Terrae Filius for Management Gurus</title>
		<link>http://effectivus.com/2011/05/a-terrae-filius-for-management-gurus/</link>
		<comments>http://effectivus.com/2011/05/a-terrae-filius-for-management-gurus/#comments</comments>
		<pubDate>Mon, 09 May 2011 20:12:58 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[opinions]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[MBA]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://effectivus.com/?p=1935</guid>
		<description><![CDATA[A court jester to burst the egos of the management gurus. <a href="http://effectivus.com/2011/05/a-terrae-filius-for-management-gurus/">More <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://effectivus.com/2011/05/a-terrae-filius-for-management-gurus/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

