effectivus Product Management

Effectivus

effectivus (adj) = creative, involving product; of practical implementation; effective/productive

I believe passionately that great products come from understanding customers. I launched effectivus to help others bring the best possible products to market in the most effective way. I combine strong commercial thinking, technical understanding and innovation to deliver concrete results. I have over 20 years experience with products for the film and television production industries.

“Chris very quickly understood our product and our goals and was very effective in talking to our customers”

On this site you’ll find lots of information about Product Development and Product Mangement, articles about related topics, and opinion pieces. Enjoy!

Latest articles:

Adoption and e-books

I love to shock my bibliophile friends. With a wife who is a many times published author, several published writers on our short road, and at least 3 or more book clubs in our small village, I know many bibliophiles.

I say to them ‘Do you know what is one of the most liberating things I can do with a book?’. They look at me blankly. ‘I read lots of books when I travel, but when a book is disappointing, when it is starting to annoy me, when I’ve had more than a couple “harrumphs”, I get up from my uncomfortable departure lounge seat and walk casually past the nearest waste bin, dumping the tiresome tome into it without a second glance.’ Gasps all around.

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