Comments for effectivus.com http://effectivus.com helping technology companies create products that delight Tue, 31 Jan 2012 14:04:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Adoption and e-books by Chris http://effectivus.com/2012/01/adoption-and-e-books/#comment-494 Chris Tue, 31 Jan 2012 14:04:44 +0000 http://effectivus.com/?p=2118#comment-494 Thanks for the comment Kevin. I guess what I'm saying is that we value a whole range of attributes of a product and when one product (e-book) replaces another (paper-book) it will not replace all those attributes, and will offer a range of new ones. In effect it becomes a very different product. What, for example, in our e-book future, will adorn my walls? Interestingly I've started to buy, and value, rare early editions of paper books, and not because I want to read them... BTW, my Kindle is sitting on my bedside table. Thanks for the comment Kevin.
I guess what I’m saying is that we value a whole range of attributes of a product and when one product (e-book) replaces another (paper-book) it will not replace all those attributes, and will offer a range of new ones. In effect it becomes a very different product.
What, for example, in our e-book future, will adorn my walls? Interestingly I’ve started to buy, and value, rare early editions of paper books, and not because I want to read them…
BTW, my Kindle is sitting on my bedside table.

]]> Comment on Adoption and e-books by Kevin Rochowski http://effectivus.com/2012/01/adoption-and-e-books/#comment-493 Kevin Rochowski Mon, 30 Jan 2012 21:18:01 +0000 http://effectivus.com/?p=2118#comment-493 You're crazy if you believe that e-books (or rather, digital publishing) will not replace traditional paper books. You simply need to looks at how many people publish on scrolls these days to see that - Just as the codex supplanted that, so too will digital publishing usurp the book. You’re crazy if you believe that e-books (or rather, digital publishing) will not replace traditional paper books. You simply need to looks at how many people publish on scrolls these days to see that – Just as the codex supplanted that, so too will digital publishing usurp the book.

]]> Comment on Hierarchy of Product Features by Chris http://effectivus.com/2009/01/hierarchy-of-product-features/#comment-479 Chris Mon, 01 Aug 2011 13:53:25 +0000 http://blog.effectivus.com.s58998.gridserver.com/?p=40#comment-479 Had I come across it before I wrote this article, I could have used the Kano Model: http://en.wikipedia.org/wiki/Kano_model Had I come across it before I wrote this article, I could have used the Kano Model:
http://en.wikipedia.org/wiki/Kano_model

]]> Comment on Final Cut Pro Launches a X the Chasm by Chris http://effectivus.com/2011/07/final-cut-pro-launches-a-x-the-chasm/#comment-478 Chris Fri, 15 Jul 2011 08:58:23 +0000 http://effectivus.com/?p=2023#comment-478 Just came across Seth Godin's idea of a creation having a "half life" - neat term for software decay! http://sethgodin.typepad.com/seths_blog/2011/07/half-life.html Just came across Seth Godin’s idea of a creation having a “half life” – neat term for software decay! http://sethgodin.typepad.com/seths_blog/2011/07/half-life.html

]]> Comment on Final Cut Pro Launches a X the Chasm by Chris http://effectivus.com/2011/07/final-cut-pro-launches-a-x-the-chasm/#comment-477 Chris Thu, 14 Jul 2011 06:26:49 +0000 http://effectivus.com/?p=2023#comment-477 Thanks Deke. Yes, unless you are prepared to leave a very long time between releases (and no management is likely to sanction that), then a rewritten product is going to be missing shed loads of features. It's inevitable. Thanks Deke.
Yes, unless you are prepared to leave a very long time between releases (and no management is likely to sanction that), then a rewritten product is going to be missing shed loads of features. It’s inevitable.

]]> Comment on Final Cut Pro Launches a X the Chasm by deke kincaid http://effectivus.com/2011/07/final-cut-pro-launches-a-x-the-chasm/#comment-476 deke kincaid Wed, 13 Jul 2011 21:04:45 +0000 http://effectivus.com/?p=2023#comment-476 I do agree that Apple is trying to goto a more broad audience but don't think they meant to alienate pros at the same time. Over history of graphical applications whenever companies have rebuilt an extablished package of software from scratch they typically leave large gaping holes with missing features which we're standard in the previous release. Autodesk made this huge mistake with Autocad 13 back in the late 90's. The new release was missing major functionality. Sales went flat till they started including Autocad 12 with 13. It wasn't till Autocad 13 v4 that they actually filled in the large gaps. It took till after v14 before people started trusting the new releases again. Maya 1.0 and Softimage 1.0 has similar issues and had to include Power Animator/Modeler and Softimage 3d respectively. It wasn't till 2-3 years later before the previous mentioned included all the missing features. There countless other examples of this occuring in the industry. Even Apple itself has done this with Quicktime X and iMovie 8. Quicktiem 7 is included with Snow Leopard because X is feature incomplete and has less features. Also iMovie 8 included iMovie 7 because it was missing lots of basic items. It wasn't till iMovie 9 before it was flushed out. I do agree that Apple is trying to goto a more broad audience but don’t think they meant to alienate pros at the same time.

Over history of graphical applications whenever companies have rebuilt an extablished package of software from scratch they typically leave large gaping holes with missing features which we’re standard in the previous release. Autodesk made this huge mistake with Autocad 13 back in the late 90′s. The new release was missing major functionality. Sales went flat till they started including Autocad 12 with 13. It wasn’t till Autocad 13 v4 that they actually filled in the large gaps. It took till after v14 before people started trusting the new releases again. Maya 1.0 and Softimage 1.0 has similar issues and had to include Power Animator/Modeler and Softimage 3d respectively. It wasn’t till 2-3 years later before the previous mentioned included all the missing features. There countless other examples of this occuring in the industry.

Even Apple itself has done this with Quicktime X and iMovie 8. Quicktiem 7 is included with Snow Leopard because X is feature incomplete and has less features. Also iMovie 8 included iMovie 7 because it was missing lots of basic items. It wasn’t till iMovie 9 before it was flushed out.

]]> Comment on Final Cut Pro Launches a X the Chasm by Chris http://effectivus.com/2011/07/final-cut-pro-launches-a-x-the-chasm/#comment-475 Chris Wed, 13 Jul 2011 14:55:08 +0000 http://effectivus.com/?p=2023#comment-475 Thanks for the comment Adrian, and a good post by you too. I agree with your conclusions. Thanks for the comment Adrian, and a good post by you too. I agree with your conclusions.

]]> Comment on Final Cut Pro Launches a X the Chasm by Adrian Scott http://effectivus.com/2011/07/final-cut-pro-launches-a-x-the-chasm/#comment-474 Adrian Scott Wed, 13 Jul 2011 12:03:47 +0000 http://effectivus.com/?p=2023#comment-474 Great minds... http://www.mediaassetcapital.com/2011/06/26/final-cut-x-marketing-disaster-or-another-very-clever-apple-game-changer/ Great minds…

http://www.mediaassetcapital.com/2011/06/26/final-cut-x-marketing-disaster-or-another-very-clever-apple-game-changer/

]]> Comment on Final Cut Pro Launches a X the Chasm by Chris http://effectivus.com/2011/07/final-cut-pro-launches-a-x-the-chasm/#comment-473 Chris Wed, 13 Jul 2011 06:57:23 +0000 http://effectivus.com/?p=2023#comment-473 Thanks for the comment Patrick. Yes, you are right, FCP7 and FCP Xpress had a huge user base, and they will be disappointed by Apple's actions. I certainly think that Apple have messed up on the roll out of FCP-X here. They should have continued to support FCP7, including license transfer, maybe the odd patch, and not have FCP-X remote 7 on install (which I believe it does), so that folks could continue to use it until FCP-X catches up on the missing features (if it ever does). Missed opportunity to keep those loyal customers on side. Thanks for the comment Patrick.
Yes, you are right, FCP7 and FCP Xpress had a huge user base, and they will be disappointed by Apple’s actions. I certainly think that Apple have messed up on the roll out of FCP-X here. They should have continued to support FCP7, including license transfer, maybe the odd patch, and not have FCP-X remote 7 on install (which I believe it does), so that folks could continue to use it until FCP-X catches up on the missing features (if it ever does).
Missed opportunity to keep those loyal customers on side.

]]> Comment on Final Cut Pro Launches a X the Chasm by Patrick Murphy http://effectivus.com/2011/07/final-cut-pro-launches-a-x-the-chasm/#comment-472 Patrick Murphy Tue, 12 Jul 2011 18:36:04 +0000 http://effectivus.com/?p=2023#comment-472 There is no fault the Apple's business logic. But the application of it inflicted unnecessary damage to everyone. Certainly the world can use another approach to video editing, but the highhanded manner that Apple rolled it out cast a shadow on the product itself, and needlessly insulted a large and loyal group of customers. And I don't mean just high end editors. Nearly every educational institution I know of that teaches video, uses FCP. That will change soon, as more educators and administrators jump ship to Adobe. Some may want to hold on to FCPX, but the product has become synonymous with "unprofessional". I get it that Apple doesn't care about professionals anymore, just consumers. It may be a more rewarding market, but it's also a more volatile market. Apple's profits are impressive, but also rather recent. But this insular, rather arrogant corporation also has clear leadership issues. Let's hope they work it out, if only for their stockholders. There is no fault the Apple’s business logic. But the application of it inflicted unnecessary damage to everyone. Certainly the world can use another approach to video editing, but the highhanded manner that Apple rolled it out cast a shadow on the product itself, and needlessly insulted a large and loyal group of customers. And I don’t mean just high end editors. Nearly every educational institution I know of that teaches video, uses FCP. That will change soon, as more educators and administrators jump ship to Adobe. Some may want to hold on to FCPX, but the product has become synonymous with “unprofessional”.
I get it that Apple doesn’t care about professionals anymore, just consumers. It may be a more rewarding market, but it’s also a more volatile market. Apple’s profits are impressive, but also rather recent. But this insular, rather arrogant corporation also has clear leadership issues. Let’s hope they work it out, if only for their stockholders.

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