effectivus (adj) = creative, involving product; of practical implementation; effective/productive;
We offer effective product thinking to all types of organisations who create technology products for commercial markets.
effectivus
Redboard
A software product that solves real problems comes to market ready and proven.
Redboard is a proprietary workflow for 3D animation particularly suited to the rigours of television series. Effectivus have been working with its creators at Hibbert Ralph Animation since early 2008.
Jerry Hibbert, a 30 year veteran of the animation industry, has directed many animation series and television advertisements. Recognising the need to reduce costs incurred by errors in interpreting storyboards, HRA have developed a CGI workflow which gives directors and commissioning producers the confidence that final media would match approved storyboards. This combines traditional storyboarding techniques with the benefits a true 3D environment and allows exact camera and object positioning to be communicated to the remote rendering company along with the artistic expressions and actions that will bring the animation to life. This increased confidence has allowed the storyboard artists to be more adventurous in their work, knowing that the practical issues of communicating their vision have been resolved. The workflow has enabled considerable savings in the production and reduced both errors and overruns on the latest series of 52, 10 minute, episodes of Fireman Sam.
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The Three Legged Stool
Commerce, Technology, Market
Product Development without a sound commercial footing is just play. Play can be good and at times is vital, but the ultimate test of how great a product you have is how much people are prepared to pay for it.
Only with a really thorough understanding of the technology can you hope to understand what it could do and grasp the reasons why your customers might want them to use it.
Why would customers pay for products? Because they satisfy some need. That need may be explicit (in which case your competitors can see it) or maybe it is implicit and ready for you to uncover it by really understanding your customers.
Innovation links the two; no long baths, no retreats, no drugs, no Budhist chants, just energetic, creative thinking and problem solving informed by a deep understanding of the technology, the market and commercial reality.
boujou
boujou was the world’s first automated camera tracker
Before forming effectivus Chris Steele worked for OMG plc as CEO of 2d3 Ltd where he helped bring boujou to market.
boujou was the world’s first automated camera tracker, a vital tool for inserting computer graphics into live action footage. It replace a previous generation of manual, complex, technical tools. Creating an automated camera tracker was considered “impossible” in the industry.
Matador
Matador was an innovative paint and 2D animation software package for the television and film industries.
Weather In Vision
Tomorrow’s Weather Today (in 1989)
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