projects
boujou
boujou was the world’s first automated camera tracker
Before forming effectivus Chris Steele worked for OMG plc as CEO of 2d3 Ltd where he helped bring boujou to market.
boujou was the world’s first automated camera tracker, a vital tool for inserting computer graphics into live action footage. It replace a previous generation of manual, complex, technical tools. Creating an automated camera tracker was considered “impossible” in the industry.
Matador
Matador was an innovative paint and 2D animation software package for the television and film industries.
Before forming effectivus Chris Steele worked for Parallax Software where he developed Matador. Parallax Software was purchased by Avid Technology in 1995.
Matador was an innovative paint and 2D animation software package for the television and film industries. It was the first to offer an automation system, first to offer paint animation, and the first to use a RAM based 64bit framestore. It competed against hardware based systems which were 100 times more expensive. It sold over 2000 individual copies and several site licenses.
Weather In Vision
Tomorrow’s Weather Today (in 1989)
Weather graphics system developed at Spaceward Graphics in 1988-9.
In use by ITV for all national weather forecasts from 1989 to 1994.
The project was developed in collaboration with the Meteorological Office in the UK. It downloaded and animated radar and satellite imagery and allowed the simple placement of symbols on maps.
Showcase
Hardware stillstore for broadcasters







