projects
New Revenues from Existing Technology
effectivus helps client develop win-win partnerships
A leading manufacturer of products in a niche market had a wealth of specialist intellectual property in both hardware and software developed over more than 20 years.
What they wanted to do was to find new sources of revenue from this IP, but they were caught in the very common trap of already being committed 100% to servicing their existing markets, with maintenance and new releases of their products in those markets. So if they did not have the time to create new products, how were we going to find new sources of revenue?
Effectivus stepped in to help them with the problem.
Segmenting Storm
How user interviews led to a new segmentation of a market.
Product Managers are often exhorted to “listen to their customers”, but it is sometimes not at all clear how and when to do this. This short case study describes how we took an outline product concept through to working prototype, keeping customers in the loop every step of the way.
STORM is a new product from The Foundry that assists the digital movie camera workflow in professional film and television production.
The Product team behind STORM is Richard Shackleton, James Wilson and me, Chris Steele. Between us we have contributed to a wide range of products such as Matador, Illusion, boujou, SOCRATTO, Film Master and Nuke. They’ve worked together several times and share a strong conviction that good products are born out of listening carefully to potential users.
Mari case study
Getting into the detail of how a product really meets a customer’s needs.
I love writing case studies. There is something so completely satisfying about expressing how a good product meets real user needs. Some time ago, I was interviewing a customer and digging away at what the benefit of using a product had been for them. He replied, “We thought we were going to have to work all weekend on that job, but then the product worked so well we got the whole thing done and were even able to go to the pub on Friday night”. For an industry packed full of young people, that was a real, concrete, measurable benefit.
When The Foundry was preparing to launch a new product, Mari, I stepped in to help with the marketing strategy and as part of that, had the chance to write a case study. It was slightly unusual in that this software product was written by Weta Digital who had created it to complete highly complex, computer graphics intensive films like Avatar. Great that the product arrives production proven with a film like Avatar behind it. Even better they were prepared to talk about that in a case study and allow us to use some stills.
Remember Parallax Software?
Old time memories for old time digital artists
Redboard
A software product that solves real problems comes to market ready and proven.
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