effectivus (adj) = creative, involving product; of practical implementation; effective/productive;
We offer effective product thinking to all types of organisations who create technology products for commercial markets.
effectivus
Seeing the future comes [un]naturally
Dispelling two myths of scenario planning
On the last day of our holiday in Umbria, my wife, youngest son and I had decided to climb Monte Patino, NE of Norcia, in the morning before driving down to Rome for our afternoon flight back to London. In order to be able to complete the walk before lunch we elected to drive up a “bianca” (dirt track) to start higher up. We abandoned the car when the track got too steep to negotiate, reversing it into a narrow space between a cliff face and the track. On the other side of the track was a vertiginous drop.
On the way down I could not help but imagine what woes may have befallen the car and how that would affect our travel plans. What if it was clamped, had been towed away or rolled down the hillside? All completely illogical ideas considering the circumstances.
Later that day I discovered that my wife had been equally obsessed by the idea that one of the sharp stones might have caused a puncture; a much more logical possibility.
New Revenues from Existing Technology
effectivus helps client develop win-win partnerships
A leading manufacturer of products in a niche market had a wealth of specialist intellectual property in both hardware and software developed over more than 20 years.
What they wanted to do was to find new sources of revenue from this IP, but they were caught in the very common trap of already being committed 100% to servicing their existing markets, with maintenance and new releases of their products in those markets. So if they did not have the time to create new products, how were we going to find new sources of revenue?
Effectivus stepped in to help them with the problem.
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Segmenting Storm
How user interviews led to a new segmentation of a market.
Product Managers are often exhorted to “listen to their customers”, but it is sometimes not at all clear how and when to do this. This short case study describes how we took an outline product concept through to working prototype, keeping customers in the loop every step of the way.
STORM is a new product from The Foundry that assists the digital movie camera workflow in professional film and television production.
The Product team behind STORM is Richard Shackleton, James Wilson and me, Chris Steele. Between us we have contributed to a wide range of products such as Matador, Illusion, boujou, SOCRATTO, Film Master and Nuke. They’ve worked together several times and share a strong conviction that good products are born out of listening carefully to potential users.
Mari case study
Getting into the detail of how a product really meets a customer’s needs.
Remember Parallax Software?
Old time memories for old time digital artists
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