Effectivus Product Management » technology portfolio

New Revenues from Existing Technology

Chris — Thu, 17 Jun 2010 13:00:54 +0000

A leading manufacturer of products in a niche market had a wealth of specialist intellectual property in both hardware and software developed over more than 20 years.

What they wanted to do was to find new sources of revenue from this IP, but they were caught in the very common trap of already being committed 100% to servicing their existing markets, with maintenance and new releases of their products in those markets. So if they did not have the time to create new products, how were we going to find new sources of revenue?

Effectivus stepped in to help them with the problem.

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Post tags: commercial, projects, strategy, tech

Engineering accuracy

Chris — Wed, 04 Nov 2009 13:00:39 +0000

On the 31^st of October the Oasis of the Seas passed under the Great Belt Bridge as it sailed for the first time out of its birth waters of the Baltic and into the North Sea. At 360 metres long, 64 metres wide and 65 metres high it is the 40% larger than any other cruise ship. This extraordinary vessel can accommodate over 6,000 guests, supported by over 2,000 crew. Amongst its many superlatives it has 24 elevators, a beach pool, a Broadway show and a bar that moves slowly up and down by 3 decks. But what really attracted me to the story of the Oasis of the Seas was none of this glitz, but how it got under that bridge.

At midnight, taking advantage of the lowest possible tide, the ship snuck under the middle arch of the bridge. Despite the fact that it had lowered its retractable funnels, that might not have been enough, so it had to approach at an accelerated speed so that the hull bit into the water making it lower still. Even so it cleared the bridge by less than 60cm. That is an astoundingly small margin of error for such a mammoth: 0.009%.

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Post tags: development, management, tech

boujou

Chris — Wed, 01 Apr 2009 14:43:16 +0000

Before forming effectivus Chris Steele worked for OMG plc as CEO of 2d3 Ltd where he helped bring boujou to market.

boujou was the world’s first automated camera tracker, a vital tool for inserting computer graphics into live action footage. It replace a previous generation of manual, complex, technical tools. Creating an automated camera tracker was considered “impossible” in the industry.

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Post tags: boujou, product, projects

The Danger of the Engineer who Can

Chris — Tue, 17 Mar 2009 06:35:51 +0000

Listening to Bill Bryson’s “Shakespeare” in the car the other day, one sentence set me thinking;

“Even the most careful biographers sometimes take a supposition – that Shakespeare was Catholic or happily married or fond of the countryside or kindly disposed towards animals – and converts it within a page or two to something like a certainty. The urge to switch from subjunctive to indicative is, to paraphrase Alastair Fowler, always a powerful one.”

I was reminded of working with some very smart academics who had developed some technology that I was helping to commercialise. The technology was absolutely amazing, literally jaw-dropping, achieving something that users initially refused to believe was possible.
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Post tags: development, tech

technology portfolio

Chris — Wed, 31 Dec 2008 23:00:36 +0000

Technology is what companies like you do. You understand your technology more thoroughly than anyone else, but do you understand what its value is to outside your market. Have you considered the different strategies for how you might generate revenue with your technology?

Have you considered licensing in from academic institutions who may be developing leading edge technology which is complementary to yours?

We can you develop a strategy to make the most of your crown jewels. We can help to promote, negotiate and then license your technology to other companies.