technology portfolio
How can you extract maximum revenue of your most valuable assets?
Technology is what companies like you do. You understand your technology more thoroughly than anyone else, but do you understand what its value is to outside your market. Have you considered the different strategies for how you might generate revenue with your technology?
Have you considered licensing in from academic institutions who may be developing leading edge technology which is complementary to yours?
We can you develop a strategy to make the most of your crown jewels. We can help to promote, negotiate and then license your technology to other companies.
effectivus helps client develop win-win partnerships
A leading manufacturer of products in a niche market had a wealth of specialist intellectual property in both hardware and software developed over more than 20 years.
What they wanted to do was to find new sources of revenue from this IP, but they were caught in the very common trap of already being committed 100% to servicing their existing markets, with maintenance and new releases of their products in those markets. So if they did not have the time to create new products, how were we going to find new sources of revenue?
Effectivus stepped in to help them with the problem.
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By Chris | November 4, 2009
Why can some engineering be so accurate and others so inaccurate?
On the 31st of October the Oasis of the Seas passed under the Great Belt Bridge as it sailed for the first time out of its birth waters of the Baltic and into the North Sea. At 360 metres long, 64 metres wide and 65 metres high it is the 40% larger than any other cruise ship. This extraordinary vessel can accommodate over 6,000 guests, supported by over 2,000 crew. Amongst its many superlatives it has 24 elevators, a beach pool, a Broadway show and a bar that moves slowly up and down by 3 decks. But what really attracted me to the story of the Oasis of the Seas was none of this glitz, but how it got under that bridge.
At midnight, taking advantage of the lowest possible tide, the ship snuck under the middle arch of the bridge. Despite the fact that it had lowered its retractable funnels, that might not have been enough, so it had to approach at an accelerated speed so that the hull bit into the water making it lower still. Even so it cleared the bridge by less than 60cm. That is an astoundingly small margin of error for such a mammoth: 0.009%.
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boujou was the world’s first automated camera tracker
Before forming effectivus Chris Steele worked for OMG plc as CEO of 2d3 Ltd where he helped bring boujou to market.
boujou was the world’s first automated camera tracker, a vital tool for inserting computer graphics into live action footage. It replace a previous generation of manual, complex, technical tools. Creating an automated camera tracker was considered “impossible” in the industry.
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Also posted in projects | Tagged boujou, product, projects |
By Chris | March 17, 2009
Engineers who deliberately fall foul of Fowler
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