Author Archives: Chris

Are you thinking what I’m thinking?

Good story telling couples the listener and storyteller’s neural activity More

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effectivus new product process

How effectivus uses an agile and iterative process to help organisations create new and innovative products More

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Your strategy is in your DNA

The first step of strategic planning is accepting who you are More

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The Management Myth

Matthew Stewart’s methodical destruction of management theory, and why all management books need a health warning. More

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Domain knowledge or process skill?

How important is domain knowledge for a Product Manager? More

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Future Proof Products

How the Hoover Keymatic was created and sold to solve tomorrows problems More

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Obvious in hindsight

Why are ideas valued so lightly? More

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Projecting simplicity

Strategy models and frameworks hide the complexity that we wrestled with More

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Seeing the world differently

How can we create good products if we can’t see the world as others do, and how can we create innovative products unless we see the world differently? More

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Crossing a Stormy Chasm

Testing STORM with the wider market More

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