Author Archives: Chris

Mari case study

By Chris | June 7, 2010

Getting into the detail of how a product really meets a customer’s needs.

Posted in projects | Tagged 3D, clients, FX, marketing, users, writing | Leave a comment

Mind the creative minds

By Chris | June 2, 2010

Why some businesses are scared of creativity and why they need to embrace it fully.

Posted in coaching | Tagged creativity, ideas, innovation, luck, management, theory | Leave a comment

Powerful liars

By Chris | May 24, 2010

Powerful people make better liars. I wonder if the same goes for organisations?

Posted in product marketing | Tagged customer, lying, marketing, psychology | Leave a comment

Skin deep customer focus

By Chris | May 10, 2010

Is your customer focus two faced?

Posted in coaching | Tagged culture, customer, management, mission, users | Leave a comment

A Sense of Perspective

By Chris | April 18, 2010

The benefits, or otherwise, of having an intimate knowledge of an industry.

Posted in strategy | Tagged film, markets, television, vision | 1 Comment

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