Comments on: The Product Manager’s Toolkit http://effectivus.com/2010/07/the-product-manager%e2%80%99s-toolkit/ helping technology companies create products that delight Tue, 31 Jan 2012 14:04:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jeff Meltzer http://effectivus.com/2010/07/the-product-manager%e2%80%99s-toolkit/#comment-172 Jeff Meltzer Wed, 24 Nov 2010 19:42:47 +0000 http://effectivus.com/?p=1154#comment-172 Thanks for the recommendation. It will be interesting to see how this could influence others. Thanks for the recommendation. It will be interesting to see how this could influence others.

]]> By: Ian Lunn http://effectivus.com/2010/07/the-product-manager%e2%80%99s-toolkit/#comment-170 Ian Lunn Fri, 19 Nov 2010 12:26:24 +0000 http://effectivus.com/?p=1154#comment-170 Interesting review and response… I definitely agree with the view that every company seems to set up product management in a slightly different way – in our experience job titles are not very helpful in understanding what someone does. To give another perspective, in our training and consultancy we break the role into three areas and a set of activities within each 1) Strategic Product Management which focuses on working out what the right product is for the business 2) Inbound Product Management (also known as product development) which focuses on helping the business deliver the product 3) Outbound Product Management (also known as product marketing) which focuses on activities that help the business sell the product Somewhere in every business that sells products all these activities should be going on and one of the first steps you need to be clear on as a product manager is what you’re responsible for, what others do and if there are any gaps. See Interesting review and response… I definitely agree with the view that every company seems to set up product management in a slightly different way – in our experience job titles are not very helpful in understanding what someone does.

To give another perspective, in our training and consultancy we break the role into three areas and a set of activities within each

1) Strategic Product Management which focuses on working out what the right product is for the business

2) Inbound Product Management (also known as product development) which focuses on helping the business deliver the product

3) Outbound Product Management (also known as product marketing) which focuses on activities that help the business sell the product

Somewhere in every business that sells products all these activities should be going on and one of the first steps you need to be clear on as a product manager is what you’re responsible for, what others do and if there are any gaps.

See

]]> By: Chris http://effectivus.com/2010/07/the-product-manager%e2%80%99s-toolkit/#comment-171 Chris Fri, 19 Nov 2010 11:51:32 +0000 http://effectivus.com/?p=1154#comment-171 Thanks for the comment Ian. I think that breaking up the role like that helps a lot with focussing the mind on what you should be paying attention to at each stage. Having said that, there is a natural continuum. If you get that strategic bit right, it informs the inbound work and that can then make the outbound work a breeze. Get it wrong, or have the process too disjointed and the whole thing ends up in a useless heap! All the best, Chris Thanks for the comment Ian.
I think that breaking up the role like that helps a lot with focussing the mind on what you should be paying attention to at each stage.
Having said that, there is a natural continuum. If you get that strategic bit right, it informs the inbound work and that can then make the outbound work a breeze. Get it wrong, or have the process too disjointed and the whole thing ends up in a useless heap!
All the best,
Chris

]]> By: Chris http://effectivus.com/2010/07/the-product-manager%e2%80%99s-toolkit/#comment-169 Chris Wed, 28 Jul 2010 07:05:13 +0000 http://effectivus.com/?p=1154#comment-169 A pleasure, glad to help A pleasure, glad to help

]]> By: Chris http://effectivus.com/2010/07/the-product-manager%e2%80%99s-toolkit/#comment-168 Chris Wed, 28 Jul 2010 07:04:58 +0000 http://effectivus.com/?p=1154#comment-168 Hi, sure you can quote it, be my guest. Chris Hi, sure you can quote it, be my guest.
Chris

]]> By: Chris http://effectivus.com/2010/07/the-product-manager%e2%80%99s-toolkit/#comment-167 Chris Wed, 28 Jul 2010 07:03:14 +0000 http://effectivus.com/?p=1154#comment-167 Thanks Saeed, it is a Word to WordPress error, the links are just supposed to point to the footnotes, no further files. The footnotes are simply references to the pages in the book. I'll fix the html as soon as possible. Chris Thanks Saeed, it is a Word to WordPress error, the links are just supposed to point to the footnotes, no further files. The footnotes are simply references to the pages in the book. I’ll fix the html as soon as possible.
Chris

]]> By: Saeed Khan http://effectivus.com/2010/07/the-product-manager%e2%80%99s-toolkit/#comment-166 Saeed Khan Sun, 25 Jul 2010 14:06:42 +0000 http://effectivus.com/?p=1154#comment-166 Hi The 7 page references above - e.g. Ch3, page 25 -- seem to point to files on the local file system. e.g file:///C:/Users/Chris/Documents/Consultancy/Writing/The%20Product%20Manager%27s%20Toolkit.docx#_ftnref1 Can you post those pages to an accessible web address? Hi

The 7 page references above – e.g. Ch3, page 25 — seem to point to files on the local file system.

e.g file:///C:/Users/Chris/Documents/Consultancy/Writing/The%20Product%20Manager%27s%20Toolkit.docx#_ftnref1

Can you post those pages to an accessible web address?

]]> By: Yekleeo http://effectivus.com/2010/07/the-product-manager%e2%80%99s-toolkit/#comment-165 Yekleeo Sat, 17 Jul 2010 13:07:51 +0000 http://effectivus.com/?p=1154#comment-165 it was very interesting to read. I want to quote your post in my blog. It can? And you et an account on Twitter? it was very interesting to read.
I want to quote your post in my blog. It can?
And you et an account on Twitter?

]]> By: Ajit Khubani http://effectivus.com/2010/07/the-product-manager%e2%80%99s-toolkit/#comment-164 Ajit Khubani Fri, 02 Jul 2010 18:53:10 +0000 http://effectivus.com/?p=1154#comment-164 Thanks for providing an overview of the product manager's toolkit. It was helpful. Thanks for providing an overview of the product manager’s toolkit. It was helpful.

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