Comments on: Magic Marketing http://effectivus.com/2010/04/magic-marketing/ helping technology companies create products that delight Tue, 31 Jan 2012 14:04:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Chris http://effectivus.com/2010/04/magic-marketing/#comment-157 Chris Mon, 17 May 2010 10:25:55 +0000 http://effectivus.com/?p=1065#comment-157 Thanks Simon, Yes, I think there are lots of parallels. I like to point out the parallels between conjuring and visual effects - all about distraction and slight of hand. With marketing I think it is similar, creating a belief in something, telling a story, getting buy-in to something which might not be concrete (yet), lots of good stuff. What's not so good is thinking that it makes a good marketing tool. Chris Thanks Simon,
Yes, I think there are lots of parallels.
I like to point out the parallels between conjuring and visual effects – all about distraction and slight of hand.
With marketing I think it is similar, creating a belief in something, telling a story, getting buy-in to something which might not be concrete (yet), lots of good stuff. What’s not so good is thinking that it makes a good marketing tool.
Chris

]]> By: Simon Kirby http://effectivus.com/2010/04/magic-marketing/#comment-156 Simon Kirby Sun, 16 May 2010 15:36:47 +0000 http://effectivus.com/?p=1065#comment-156 Hi Chris, I did a one day course on magic (or mentalism, to give it it's grown up name) recently. Interestingly, I think there are some big parallels between mentalism and marketing. In particular, as customer expectations escalate, great service probably means making customers believe we did something not just great, but impossible. Which of course, is the essence of magic! Best Simon Hi Chris,
I did a one day course on magic (or mentalism, to give it it’s grown up name) recently. Interestingly, I think there are some big parallels between mentalism and marketing. In particular, as customer expectations escalate, great service probably means making customers believe we did something not just great, but impossible. Which of course, is the essence of magic!

Best
Simon

]]> By: Chris http://effectivus.com/2010/04/magic-marketing/#comment-155 Chris Fri, 14 May 2010 10:57:33 +0000 http://effectivus.com/?p=1065#comment-155 Thanks Rory. Thanks Rory.

]]> By: Rory Ramsden http://effectivus.com/2010/04/magic-marketing/#comment-154 Rory Ramsden Thu, 13 May 2010 13:57:42 +0000 http://effectivus.com/?p=1065#comment-154 After looking over this blog post I took a look around the site. You have done a great job gathering all this information. After looking over this blog post I took a look around the site. You have done a great job gathering all this information.

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