Monthly Archives: August 2009

Fear and Loathing in Strategy

By Chris | August 27, 2009

Why the most common motivator for strategic decisions is the wrong one

Posted in strategy | Tagged commercial, strategy, theory | Leave a comment

Invideate

By Chris | August 20, 2009

The act of planting a graphic image in someone else’s mind without warning

Posted in product marketing | Tagged fun, ideas, marketing, writing | 5 Comments

What is a product specification?

By Chris | August 15, 2009

No product specification survives first contact with the user

Posted in product definition | Tagged process, product, specification, theory | Leave a comment

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