Monthly Archives: August 2009

Fear and Loathing in Strategy

Posted on August 27, 2009 by Chris

Why the most common motivator for strategic decisions is the wrong one More →

Posted in imagine | Tagged commercial, strategy, theory | Leave a comment

Posted on August 20, 2009 by Chris

The act of planting a graphic image in someone else’s mind without warning More →

Posted in inform | Tagged fun, ideas, marketing, product marketing, writing | 5 Comments

Posted on August 15, 2009 by Chris

No product specification survives first contact with the user More →

Posted in create | Tagged process, product, product definition, specification, theory | Leave a comment