Monthly Archives: July 2009

Great demos

Posted on July 31, 2009 by Chris

Giving a good demo is more than taking the audience through the features More →

Posted in inform | Tagged boujou, demos, Illusion, marketing, product marketing | 4 Comments

Posted on July 21, 2009 by Chris

The importance of naming new concepts and product ideas More →

Posted in imagine | Tagged fun, Matador, product management, vision | Leave a comment

Posted on July 13, 2009 by Chris

Why uncertainty and indecision are natural in the new product development process More →

Posted in create | Tagged design, development, ideas, product, product definition | 1 Comment

Posted on July 6, 2009 by Chris

Why an apparently simple marketing phrase can completely fail to market your product. More →

Posted in inform | Tagged marketing, promotion | 2 Comments