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	<title>Comments on: The art of writing very little</title>
	<atom:link href="http://effectivus.com/2009/06/the-art-of-writing-very-little/feed/" rel="self" type="application/rss+xml" />
	<link>http://effectivus.com/2009/06/the-art-of-writing-very-little/</link>
	<description>helping technology companies create products that delight</description>
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		<title>By: Ann</title>
		<link>http://effectivus.com/2009/06/the-art-of-writing-very-little/#comment-61</link>
		<dc:creator>Ann</dc:creator>
		<pubDate>Mon, 06 Jul 2009 18:52:05 +0000</pubDate>
		<guid isPermaLink="false">http://effectivus.com/?p=728#comment-61</guid>
		<description>It depends on the purpose doesn&#039;t it? Where&#039;s Wally for example was designed to be packed with detail and the more you looked the more there was to see. Learning to pick out what is relevant is also a key skill.....on the other hand a simple image and the right word or two can be very powerful in conveying a message.</description>
		<content:encoded><![CDATA[<p>It depends on the purpose doesn&#8217;t it? Where&#8217;s Wally for example was designed to be packed with detail and the more you looked the more there was to see. Learning to pick out what is relevant is also a key skill&#8230;..on the other hand a simple image and the right word or two can be very powerful in conveying a message.</p>
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		<title>By: Chris</title>
		<link>http://effectivus.com/2009/06/the-art-of-writing-very-little/#comment-60</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Sat, 27 Jun 2009 08:26:31 +0000</pubDate>
		<guid isPermaLink="false">http://effectivus.com/?p=728#comment-60</guid>
		<description>Thanks Ann, interesting comment.  As I read it I was reminded about what children&#039;s school books look like: full of distraction.  Is that helpful or not?</description>
		<content:encoded><![CDATA[<p>Thanks Ann, interesting comment.  As I read it I was reminded about what children&#8217;s school books look like: full of distraction.  Is that helpful or not?</p>
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		<title>By: Ann</title>
		<link>http://effectivus.com/2009/06/the-art-of-writing-very-little/#comment-59</link>
		<dc:creator>Ann</dc:creator>
		<pubDate>Fri, 26 Jun 2009 19:22:25 +0000</pubDate>
		<guid isPermaLink="false">http://effectivus.com/?p=728#comment-59</guid>
		<description>Hi Chris

Found the less is more most interesting. It is often challenging for people to make communication more accessible, as it requires them to think in a different way! What are you trying to say? Is it actually saying that? What is essential in conveying this message? We ran sessions earlier this month looking at use of colour, simple graphics and avoiding distractive detail of any kind. We then looked at how the context adds to the meaning..... some very interesting results! Some people were able to do this very effectively while other found it incredibly challenging. They could all see how very powerful it was when done well but not an easy process. Staff went away exhausted but elated.......mind you, so did I!</description>
		<content:encoded><![CDATA[<p>Hi Chris</p>
<p>Found the less is more most interesting. It is often challenging for people to make communication more accessible, as it requires them to think in a different way! What are you trying to say? Is it actually saying that? What is essential in conveying this message? We ran sessions earlier this month looking at use of colour, simple graphics and avoiding distractive detail of any kind. We then looked at how the context adds to the meaning&#8230;.. some very interesting results! Some people were able to do this very effectively while other found it incredibly challenging. They could all see how very powerful it was when done well but not an easy process. Staff went away exhausted but elated&#8230;&#8230;.mind you, so did I!</p>
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		<title>By: Chris</title>
		<link>http://effectivus.com/2009/06/the-art-of-writing-very-little/#comment-58</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Sat, 13 Jun 2009 12:50:29 +0000</pubDate>
		<guid isPermaLink="false">http://effectivus.com/?p=728#comment-58</guid>
		<description>Sure thing Carl, I missed the point that drip feed gets the message across far better and far more permanently than an Tsunami of words.
Thanks!</description>
		<content:encoded><![CDATA[<p>Sure thing Carl, I missed the point that drip feed gets the message across far better and far more permanently than an Tsunami of words.<br />
Thanks!</p>
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		<title>By: Chris</title>
		<link>http://effectivus.com/2009/06/the-art-of-writing-very-little/#comment-57</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Sat, 13 Jun 2009 12:48:35 +0000</pubDate>
		<guid isPermaLink="false">http://effectivus.com/?p=728#comment-57</guid>
		<description>Thanks Woody, glad you enjoyed it.</description>
		<content:encoded><![CDATA[<p>Thanks Woody, glad you enjoyed it.</p>
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		<title>By: Chris</title>
		<link>http://effectivus.com/2009/06/the-art-of-writing-very-little/#comment-56</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Fri, 12 Jun 2009 09:33:54 +0000</pubDate>
		<guid isPermaLink="false">http://effectivus.com/?p=728#comment-56</guid>
		<description>I wrote this post after a client and I had wrestled over the exact wording of an AdWords campaign.
Then I started to read &quot;Made to Stick&quot;.  Chapter 1 is very much about this, so if you want to read some more I&#039;d point you there.</description>
		<content:encoded><![CDATA[<p>I wrote this post after a client and I had wrestled over the exact wording of an AdWords campaign.<br />
Then I started to read &#8220;Made to Stick&#8221;.  Chapter 1 is very much about this, so if you want to read some more I&#8217;d point you there.</p>
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		<title>By: Carl</title>
		<link>http://effectivus.com/2009/06/the-art-of-writing-very-little/#comment-55</link>
		<dc:creator>Carl</dc:creator>
		<pubDate>Thu, 11 Jun 2009 08:09:13 +0000</pubDate>
		<guid isPermaLink="false">http://effectivus.com/?p=728#comment-55</guid>
		<description>Less is certainly more.  A little often is also superior to lots infrequently!
Carl</description>
		<content:encoded><![CDATA[<p>Less is certainly more.  A little often is also superior to lots infrequently!<br />
Carl</p>
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		<title>By: Woody Williams</title>
		<link>http://effectivus.com/2009/06/the-art-of-writing-very-little/#comment-54</link>
		<dc:creator>Woody Williams</dc:creator>
		<pubDate>Wed, 10 Jun 2009 16:24:00 +0000</pubDate>
		<guid isPermaLink="false">http://effectivus.com/?p=728#comment-54</guid>
		<description>A truely useful analogy and an awesome novel are both useful... to different ends. PowerRants by PowerPants seem endless; are never truely useful.</description>
		<content:encoded><![CDATA[<p>A truely useful analogy and an awesome novel are both useful&#8230; to different ends. PowerRants by PowerPants seem endless; are never truely useful.</p>
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		<title>By: PuristProductManagem</title>
		<link>http://effectivus.com/2009/06/the-art-of-writing-very-little/#comment-53</link>
		<dc:creator>PuristProductManagem</dc:creator>
		<pubDate>Wed, 10 Jun 2009 16:03:25 +0000</pubDate>
		<guid isPermaLink="false">http://effectivus.com/?p=728#comment-53</guid>
		<description>Marvolicious!</description>
		<content:encoded><![CDATA[<p>Marvolicious!</p>
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		<title>By: Chris</title>
		<link>http://effectivus.com/2009/06/the-art-of-writing-very-little/#comment-52</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Mon, 08 Jun 2009 16:21:58 +0000</pubDate>
		<guid isPermaLink="false">http://effectivus.com/?p=728#comment-52</guid>
		<description>Perfectum</description>
		<content:encoded><![CDATA[<p>Perfectum</p>
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