http://effectivus.com/2009/04/just-tell-me-what-you-do/?utm_source=rss&utm_medium=rss&utm_campaign=rss Technology product development, management & marketing Wed, 28 Jul 2010 07:05:13 +0000 hourly 1 http://effectivus.com/2009/04/just-tell-me-what-you-do/comment-page-1/#comment-499 Effectivus’s predictions for 2010’s technology products | Effectivus Product Management Sun, 10 Jan 2010 15:51:05 +0000 http://effectivus.com/?p=555#comment-499 [...] at CES, and predictions for the next decade.  I wasn’t there.  I don’t mind too much because Vegas is so unreal that it is easy to get carried away with the marketing hype and miss the big [...] [...] at CES, and predictions for the next decade.  I wasn’t there.  I don’t mind too much because Vegas is so unreal that it is easy to get carried away with the marketing hype and miss the big [...]

]]> http://effectivus.com/2009/04/just-tell-me-what-you-do/comment-page-1/#comment-174 Chris Mon, 27 Apr 2009 07:03:06 +0000 http://effectivus.com/?p=555#comment-174 Thanks Martin. As I was in the US; try moving to a country that <strong>does </strong>speak English and assuming that you have communicated clearly - we forget at our peril that we are "separated by a common language". Thanks Martin.
As I was in the US; try moving to a country that does speak English and assuming that you have communicated clearly – we forget at our peril that we are “separated by a common language”.

]]> http://effectivus.com/2009/04/just-tell-me-what-you-do/comment-page-1/#comment-171 Martin Poole Mon, 27 Apr 2009 06:05:51 +0000 http://effectivus.com/?p=555#comment-171 I agree absoloutley about telling the public what you do and doing it 'at a glance'. I spend an embarrassed NAB when someone else designed the stand and it said nowhere what we did. The worst thing is wasting time explaining what you do to someone who then says they are not interested! Good signage is a good filter as well. The cause is that we are so into what we do every day that we arrogantly assume the 'public' knows who we are and what we do and that everyones first language is English. Being enigmatic is cool too. Try moving to a country where they don't speak English and assuming that you have communicated clearly - it will keep you on you toes. I agree absoloutley about telling the public what you do and doing it ‘at a glance’. I spend an embarrassed NAB when someone else designed the stand and it said nowhere what we did. The worst thing is wasting time explaining what you do to someone who then says they are not interested! Good signage is a good filter as well.
The cause is that we are so into what we do every day that we arrogantly assume the ‘public’ knows who we are and what we do and that everyones first language is English. Being enigmatic is cool too. Try moving to a country where they don’t speak English and assuming that you have communicated clearly – it will keep you on you toes.

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