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	<title>Comments on: What’s in a Name?</title>
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	<description>helping technology companies create products that delight</description>
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		<title>By: Chris Steele</title>
		<link>http://effectivus.com/2009/02/what%e2%80%99s-in-a-name/#comment-10</link>
		<dc:creator>Chris Steele</dc:creator>
		<pubDate>Mon, 08 Nov 2010 12:52:51 +0000</pubDate>
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		<description>Oh dear, he&#039;s at it again... http://www.sinclairzx.com</description>
		<content:encoded><![CDATA[<p>Oh dear, he&#8217;s at it again&#8230; <a href="http://www.sinclairzx.com" rel="nofollow">http://www.sinclairzx.com</a></p>
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		<title>By: Chris</title>
		<link>http://effectivus.com/2009/02/what%e2%80%99s-in-a-name/#comment-9</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Mon, 22 Jun 2009 12:28:03 +0000</pubDate>
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		<description>AMD fall foul of the name jungle: http://www.theinquirer.net/inquirer/news/1356960/amd-forced-scrap-congo-codename</description>
		<content:encoded><![CDATA[<p>AMD fall foul of the name jungle: <a href="http://www.theinquirer.net/inquirer/news/1356960/amd-forced-scrap-congo-codename" rel="nofollow">http://www.theinquirer.net/inquirer/news/1356960/amd-forced-scrap-congo-codename</a></p>
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