Monthly Archives: February 2009

Shine Your Shoes? Go Barefoot!

By Chris | February 6, 2009

Picking new staff can be difficult, especially if you rely on the irrelevant details to sift and sort.

Posted in coaching, how we work | Tagged , | Leave a comment

founder

By Chris | February 6, 2009

effectivus is an Oxford based consultancy focused on helping conceive and bring innovative, high tech products to market.

Posted in who we are | Leave a comment

What’s in a Name?

By Chris | February 5, 2009

Is your new product name an ace or a dog?

Posted in go to market | Tagged , | 1 Comment

Competitive Edge

By Chris | February 2, 2009

Building competitive edge into your products is more complex than ‘more is better’.

Posted in funding, product management | Tagged , | 3 Comments