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Monthly Archives: February 2009
Barnacle, Billow or Barnard’s Star
Feature bloat and Mrs Armitage’s bicycle More
The Secret of Good Marketing? Give Something Back!
…or how a lesson from viral marketing could improve all our collateral. More
What did you do in the last recession, Daddy?
Some of us have been here before. Dire economic figures, redundancies, turmoil and opportunity. Yes, that’s right; opportunity. More
First-Mover Advantage or Winner’s Curse?
Could it be that silver is a bigger prize than gold? More
What to do in a Recession?
A look at some of the advice on offer in these “challenging times” More
Shine Your Shoes? Go Barefoot!
Picking new staff can be difficult, especially if you rely on the irrelevant details to sift and sort. More
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effectivus is an Oxford based consultancy focused on helping conceive and bring innovative, high tech products to market. More
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What’s in a Name?
Is your new product name an ace or a dog? More
Competitive Edge
Building competitive edge into your products is more complex than ‘more is better’. More