Monthly Archives: February 2009

Barnacle, Billow or Barnard’s Star

Posted on February 26, 2009 by Chris

Feature bloat and Mrs Armitage’s bicycle More →

Posted in create | Tagged , , , | 2 Comments

The Secret of Good Marketing? Give Something Back!

Posted on February 21, 2009 by Chris

…or how a lesson from viral marketing could improve all our collateral. More →

Posted in inform | Tagged , , , , | 1 Comment

What did you do in the last recession, Daddy?

Posted on February 14, 2009 by Chris

Some of us have been here before. Dire economic figures, redundancies, turmoil and opportunity. Yes, that’s right; opportunity. More →

Posted in past glories | Tagged , , , | 5 Comments

First-Mover Advantage or Winner’s Curse?

Posted on February 14, 2009 by Chris

Could it be that silver is a bigger prize than gold? More →

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What to do in a Recession?

Posted on February 9, 2009 by Chris

A look at some of the advice on offer in these “challenging times” More →

Posted in imagine | Tagged , , , | 2 Comments

Shine Your Shoes? Go Barefoot!

Posted on February 6, 2009 by Chris

Picking new staff can be difficult, especially if you rely on the irrelevant details to sift and sort. More →

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founder

Posted on February 6, 2009 by Chris

effectivus is an Oxford based consultancy focused on helping conceive and bring innovative, high tech products to market. More →

Posted in about me | Leave a comment

What’s in a Name?

Posted on February 5, 2009 by Chris

Is your new product name an ace or a dog? More →

Posted in inform | Tagged , , | 2 Comments

Competitive Edge

Posted on February 2, 2009 by Chris

Building competitive edge into your products is more complex than ‘more is better’. More →

Posted in imagine | Tagged , , , | 3 Comments