You understand your product, but do you understand your users?
You probably have a very clear idea about what your product is (or will be) and how people will use it. But have you really talked to potential paying customers?
The first people to start using your new product (the “early adopters”) can be hugely helpful in defining what the product does, how it will be used in practice and most importantly how a user will value it.
We can help you hear the voices of your early adopters and work out what the implications should be for you. Once your product is established you will have to listen to a wider group of customers and we can help you spot when that is the case as well.
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