Monthly Archives: January 2009

Hierarchy of Product Features

This hierarchical view of your product’s features will help in prioritizing new feature development. More

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Knowing When to Stop

Giving up is hard to do, even in product development. More

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Get Intimate With Your Products

Do you really think about the ways in which your user interact with your products? More

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Be Careful What You Wish For…

…or why the most obvious questions are oft ignored More

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What Does Your Product Really Do?

The old sales adage of “you are not selling drills, you are selling holes” is good to remember, sadly few of us do More

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contact details

Lots of ways to get in touch. More

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What to expect when working with effectivus

Some people like their ‘wherefores’ and ‘of the first party’, we like to make things plain. More

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Terms of Use

effectivus is a trademark of Steeley Solutions Ltd More

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privacy policy

effectivus is a trademark of Steeley Solutions Ltd More

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effectivus newsletter

Every month I send out a short email with links to new articles I’ve written that month. Like the articles it is intended to be a “coffee cup moment” – giving you something unexpected, entertaining and challenging – just something … More

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